About Us


Insider Louisville is the future of information delivery — aggressive community journalism in the public interest, delivered instantly via an online, multi-media platform. Our mission is to deliver useful, engaging information using dynamic style and active lexicon. We report on critical issues such as business development and government accountability, as well as lifestyle, entertainment and Internet buzz about Louisville. We tell stories, tell them sharply and tell them accurately. And in a way they respect the intelligence of our audience. Our promise to you is:

  • Insider Louisville will never bore you. We believe we can inform, entertain and even shock. We won’t be all things to all people. But we can focus more time and resources on the most compelling stories.
  • Insider Louisville will never propagandize. We will never reduce the world into simplistic settings peopled by good guys and bad guys. We will never become shills for institutions and the local establishment.
  • We at Insider Louisville believe that a literate, discerning and critical citizenry is crucial to the well-being of the republic and social stability.

We believe information consumers want more. We will succeed by creating an information delivery business that delivers a sophisticated product to the people who make a difference in our community. If you’re interested in working with Insider Louisville, email us an outline of your experience and interests at insider@insiderlouisville.com. Meet the Insider Louisville team:

Tom Cottingham
CEO

Tom Cottingham is a serial entrepreneur and publishing executive who first came to Louisville in 1984 when he and Doug Cobb started The Cobb Group. Subsequently, Tom was one of the founders of and CEO of TechRepublic and The NarrowCast Group. Tom served for eight years on the Anchorage Independent School Board, served on the board of The Louisville Orchestra, and is a supporter the Boys and Girls Clubs of Kentuckiana. Email Tom at tom@insiderlouisville.com.

Sarah Kelley
VP of Content/Editorial Director

Sarah Kelley has spent the past 14 years in journalism, pursuing a wide range of stories — from covering federal courts in Washington, D.C., including the trials of convicted 9/11 terrorist Zacarias Moussaoui and former vice presidential Chief of Staff Scooter Libby, to investigating prosecutorial misconduct in high-profile capital cases in Nashville, Tenn. In 2008, Sarah returned to her native Louisville to work for LEO Weekly, where she served as editor-in-chief until 2013. Sarah currently serves as vice president of the Society of Professional Journalists Louisville Pro-Chapter. Email Sarah at sarah@insiderlouisville.com.

Jon Pyles
VP of Marketing

Jon Pyles has worked in publishing for over 29 years, 25 of those in management. He has participated in five startup publishing businesses, the most recent two online. His latest venture was the co-founding and product marketing management of ITBusinessEdge.com. Prior to that, Jon served as VP of membership for TechRepublic.com (purchased by CNET.com in 2001 and now a property of CBS Interactive), VP of circulation for The Cobb Group, and director of circulation for the San Diego Business Journal. Email Jon at jon@insiderlouisville.com.

Melissa Chipman
Assignments Editor

Melissa Chipman was born and raised in New England, but she’s a Southerner by choice who relocated to Louisville from New Orleans 10 months after Hurricane Katrina. In addition to working for Insider Louisville, she has reported for The Louisville Paper, WFPL and other local and national media. Melissa is also the creator of the My Loueyville blog and co-host of the Louisville, Not Kentucky podcast. You can tweet her at @loueyville. Email Melissa at melissa@insiderlouisville.com

Terry Boyd
Founder/Correspondent

Terry Boyd, Insider Louisville founder, has been exiled from the confines of our offices to serve as our man-on-the-street, where he’s constantly working the phones, the boardrooms, and possibly even the barrooms of our fair city in search of scoops. Boyd has seven years experience as a business/finance journalist and eight years as a military reporter with European Stars and Stripes. Boyd dealt with influential executives and financiers as a banking and finance reporter at Business First, where he worked as a senior business reporter until July 2010. A number of journalism organizations have recognized Boyd’s work, including the Military Reporters and Editors Association, which awarded him its 2005 first place photography award for publications with 100,000 circulation or less. Email Terry at terry@insiderlouisville.com

Cheryl Boyd
Sales/Marketing Specialist

Cheryl Boyd previously worked in the hospitality sales industry, beginning in the mid-90s at The Brown Hotel. She was Director of Sales for Essential Details, a special event planning and destination management company, and most recently as a Sales Manager at 21c Museum Hotel. After living overseas with Terry and their family, Cheryl returned with a global perspective and love of a new, progressive Louisville. It made sense to join efforts with her journalist husband and be part of the new digital media age and Louisville’s coming of age. Email Cheryl at cheryl@insiderlouisville.com