About

To our readers:

Insider Louisville is the future of information delivery in the iPad age — aggressive community journalism in the public interest, delivered instantly via an Internet-based, multi-media platform.

Increasingly, newspapers and television are reactive — they cover “news” that comes from press releases. They don’t have the time, staff or financial resources to find real news, or to analyze events in any meaningful, substantive way.

Our mission is to deliver information using dynamic style and active lexicon. Do not confuse Insider Louisville with a blog or a news aggregation site, though in the future, opinion sections will be an important part of our total information/entertainment portfolio.

As we leave behind ink on paper and printing presses for a multi-platform delivery system, we also leave behind artificial “journalistic” constructs and the cliches of newspaper and local television news broadcasts.

Now, immediacy dictates structure.

We tell stories, tell them sharply and tell them accurately. And in a way they respect the intelligence of our audience.

Our promise to you is:

• Insider Louisville will never bore you. Corporate chain newspapers have embraced mediocrity, forsaking important stories that are complex, as well as the more sensational stories readers love. We believe we can inform, entertain and even shock. We won’t be all things to all people as newspapers try to be. But we can focus more time and resources on the most compelling stories in each market.
• Insider Louisville will never propagandize. We will never reduce the world into simplistic settings peopled by good guys and bad guys. We will never become shills for institutions and the local establishment.
• We at Insider Louisville believe that a literate, discerning and critical citizenry is crucial to the well-being of the republic and social stability.

We believe information consumers want more.

We will succeed by creating an information delivery business that delivers a sophisticated product at the very time other media outlets are treating their customers as sheep.

If you’re interested in working with Insider Louisville, click here to e-mail an outline of your experience and interests.

Principals

Terry Boyd, chief operating officer, has seven years experience as a business/finance journalist, and eight years as a military reporter with European Stars and Stripes. As a banking and finance reporter at Business First, Boyd dealt directly with the most influential executives and financiers in Louisville.

Boyd has a history of overseeing start-up operations. He opened Stars & Stripes’ Baumholder Bureau, its first new Germany news bureau in 11 years. Boyd opened Stars & Stripes’ Turkey Bureau in Izmir in July 1999, but spent the majority of time covering U.S. troops in Bosnia, Kosovo and Macedonia at two Balkans bureaux.

Until July, 2010, he was a senior business reporter for Business First covering banking, finance and private equity.

A number of journalism organizations have recognized Boyd’s work including the Military Reporters and Editors Association, which awarded him its 2005 first place photography award for publications with 100,000 circulation or less.

While working in Iraq, he was one of six reporters contributing to the Ground Truth series on troop morale in Iraq, which was a finalist in the 2004 Scripps Howard Foundation National Journalism Award, 1st Amendment reporting. He speaks English, French and Turkish.

Contact Terry by e-mail.

Cheryl Boyd, Director of Sales. Cheryl previously worked in the hospitality sales industry,

beginning in the mid-90s at The Brown Hotel. She was Director of Sales for Essential Details, a special event planning and destination management company, and most recently as a Sales Manager at 21c Museum Hotel. After living overseas with Terry and their family, Cheryl returned  with a global perspective and love of a new, progressive Louisville. It made sense to join efforts with her journalist husband and be part of the new digital media age and Louisville’s coming of age.

Contact Cheryl by e-mail: cheryl@insiderlouisville.com.