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Nashville Post: Brown-Forman moving communications/digital marketing department to Louisville from Nashville


The Nashville Post has a post that Brown-Forman is moving its communications division to Louisville from Nashville.

The teaser for the post has this tantalizing drop head: “Company’s consumer relations to focus on digital marketing.”

The Nashville Post – a business weekly that’s part of SouthCom, the company that owns LEO here – has a paywall.

Just on principal, we’re not going to pay for this news nugget.

So, we don’t know if this is 1 job or 100.

Phil Lynch, Brown-Forman vice president and director of Corporate Communications, called us back, but said there is no comment from the company.

That the Louisville-based beverage giant is huge into digital marketing and social media is no secret.

BF execs signed contracts with the largest digital marketing firms in the world during 2011 including Arnold KLP and Arnold Amsterdam, part of Boston-based Arnold Worldwide,

They’ve launched new social media campaigns for Southern Comfort and Jack Daniel’s during the last year.

And, it didn’t take five minutes to find a bunch of jobs posted on-line that sound like they could be part of this move.

Brown-Forman long has had the reputation of being one of the best employers in Louisville in terms of pay and corporate culture.

Here’s one of the help wanted posts, this one for the Jack Daniel’s brand group:

Title Community Specialist

Business Area Global Marketing

City Louisville

State KY

Department MARKETING

Req Type Non-Exempt

About Brown-Forman COMPANY:

Brown-Forman Corporation is an independent, publicly-traded producer and marketer of premium spirits, wines, and other adult beverages. For 140 years, Brown-Forman has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, Woodford Reserve, and Bonterra. Brown-Forman’s brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Job Description Scope: As part of the Digital Marketing Organization, responsible for the Jack Daniel’s Family of Brands’ consumer communication, participate in Consumer Community Management across a variety of consumer-facing platforms. Directly assists the Community Manager, JD, and provides brand support for the JDFOB. Responsible for executing and managing consumer communication efforts for JDFOB.


Responsible for responding to consumer messages (social, emails, direct mail, etc.) across the globe with a high level of customer service.

Work with local markets on responses to promotional/market specific inquiries from consumers.

Respond to all consumer phone calls for the JDSB Buy the Barrel inquiries – forward qualified applicants to the brand team.

Provide the Community Manager, JD, with insight into what common inquiries/requests consumers are asking

Must Experience:

Bachelor’s Degree plus 1-2 years experience in digital/consumer communications, or equivalent education/experience combination

Demonstrated written communication skills; ability to formulate responses to detailed questions from consumers representing the brand(s).

Demonstrated experience in social and email communications

Strong consumer orientation

Demonstrated sound judgment and some decision making capability

Demonstrated ability to work independently; self-motivated

Demonstrated ability to develop and maintain effective work relationships with all levels of personnel/external contacts.


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