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Taco Bell and Sony Computer join for promotion to give away unreleased PlayStation Vitas every 15 minutes

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Sony PlayStation Vita

Foster City, Calif-based Sony Computer Entertainment America and our very own Taco Bell Corp just unveiled their  “Unlock the Box” promotion.

The promotion will give away one PlayStation Vita (PS Vita) portable entertainment system every  15 minutes beginning January 26, according to a joint news release.

Fans will have the chance to win only through Taco Bell the PS Vita before they becomes available in U.S. stores on February 22, according to the release.

The handheld game console retails for about $250.

From the release:

At participating Taco Bell locations from January 26 through March 11, 2012, Taco Bell and PlayStation fans can “Unlock the Box” for a chance to win a PS Vita. Codes found on Taco Bell’s specially marked $5 Buck Box – which includes a Cheesy Gordita Crunch, Crunchy Taco, Burrito Supreme® and medium fountain drink – can be entered online for an instant chance to win a PS Vita prize pack. Prize packs include one PS Vita 3G/Wi-Fi model, one Little Deviants game, one 4GB PS Vita Memory Card, and a choice of one of the following games: ModNation Racers: Road Trip, LittleBigPlanet or MLB 12 The Show*.

Consumers can win a PS Vita through a total of three different ways. In addition to “Unlock the Box,” fans can win through Taco Bell’s mobile app by battling their friends on Reality Fighters(TM) Dojo, an exclusive augmented reality game experience set on the $5 Buck Box. The third opportunity is by entering an online contest that will encourage users to boast about what they’d be willing to do for a PS Vita. Consumer videos and images that are submitted will be placed in an online gallery where viewers can vote for the winners.

Taco Bell is part of Louisville-based Yum! Brands Inc. along with KFC and Pizza Hut. Yum! Brands is the largest fast-food company in the world, ranked by number of stores world-wide.

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