Doc Crow’s Southern Smokehouse and Raw Bar opening Thursday

From left, Michael Ton, Brett Davis and Michael Ton. (Photo by Steve Coomes for Insider Louisville.)

Though at least one pre-opening event was canceled by a January 19 snowstorm, it looks like Doc Crow’s Southern Smokehouse and Raw Bar will open Thursday.

Insider Louisville staffers were down at Doc Crow’s late last week, working on a story about the proposed “Iron Quarter” project next door. It looked like the final construction touches to an impressive build-out at 127 W. Main St. were 99-percent complete, and that the opening is imminent.

Doc Crow’s marks a new chapter in the already-impressive collaboration of the Ton Brothers – Michael and Steven – who opened Basa Restaurant in the Clifton Neighborhood years ago, then created 732 Social in Gill Holland’s Green Building in 2008 before selling their interest there.

Their partner in Doc Crow’s is Brett Davis, a master sommelier late of Mason, Ohio-based Vintner Select.

Here’s the full release:

Basa owners Steven and Michael Ton and Master Sommelier and veteran restaurateur Brett Davis are pleased to announce that Doc Crow’s Southern Smokehouse and Raw Bar is scheduled to open in downtown Louisville on Thursday, Feb. 10. Located at 127 W. Main St. just steps from the new KFC Yum! Center, Doc Crow’s will serve traditional Southern fare, including barbecue and an array of seafood. The restaurant, which is named after the inventor of the sour mash process, will also focus on bourbon with an extensive selection of more than 60 varieties as part of a list of over 100 whiskies from around the world. Nearly 100 wines, nine beers on tap and 30 beers in the bottle will also be offered. Seating for 199 is divided between a front bar area, a dining area adjacent to and in view of the kitchen, and a dining room in the back of the building which may also be used for private dining for groups up to 60 people.

“The three of us grew up in the South, so we have a great variety of food memories,” said Davis. “From coastal seafood to smoked meats, our menu reflects the diversity of Southern food.”

Signature menu items at Doc Crow’s include oysters in multiple preparations like raw with bourbon mignonette, fried with Doc’s Remoulade and baked Rockefeller; shrimp, oyster and catfish po-boys; Texas style beef brisket; and Memphis baby back ribs. Desserts include bread pudding, cobbler of the day and fresh cookies baked to order. Entrées are priced between $14 to $25, with most items at $20 or less.

Chef Michael Ton draws upon his experience growing up in Texas to create a menu of traditional Southern favorites. As a graduate of the Culinary Institute of America and an alumnus of such restaurants as Todd English’s Olive and Dean Moore’s Top of the Hub, Michael brings considerable culinary expertise to Doc Crow’s. Along with his brother Steven, he opened Basa in 2007 and received a nomination from the prestigious James Beard Foundation for Best New Restaurant.

Steven Ton will oversee front-of-house operations and the restaurant’s cocktail program. He brings extensive hospitality experience to Doc Crow’s, having worked for a variety of fine dining operations in Houston, Boston and North Carolina before opening Basa with his brother Michael. It was his work with Drew Nieporent’s Myriad Group in Manhattan that brought him to Louisville, as he was part of the team that opened Proof on Main.

Brett Davis will leverage his expertise as a Master Sommelier to manage the beverage selections and service standards. He is one of only 105 Master Sommeliers in the United States, and one of only two in Kentucky. Brett brings 20 years of experience in the restaurant industry to the table with notable stints at BIN 54 in Chapel Hill, N.C. Commander’s Palace in New Orleans, Michael’s in Santa Monica, Calif. and Geronimo in Santa Fe, N.M. Most recently, the Tennessee native served as sales manager overseeing sales in Ohio, Indiana and Kentucky for fine wine importer and distributor Vintner Select.

Doc Crow’s Southern Smokehouse and Raw Bar serves traditional Southern fare, barbecue and seafood dishes in the heart of downtown Louisville’s Whiskey Row. The landmark dining destination pays homage to Kentucky’s bourbon industry with its name, which refers to the inventor of the sour mash process, and with its extensive classic cocktail menu. Featuring a casual, family-friendly atmosphere, the restaurant is located at 127 W. Main St. and is open Monday through Thursday, 11 a.m. to 10 p.m., Friday, 11a.m. to 11 p.m. and Saturday, 5 to 11 p.m. Reservations are not accepted, but there is a call ahead system. Visit www.docrows.com or call (502) 257-7132 for more information.

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  • Anonymous

    Information is incorrect. The Ton brothers were only considered in the opening of 732 Social, and there interest, limited if any, is under legal review. They are defendants in a lawsuit brought by the actual owners. I’m quite certain Holland is only the landlord and had even less to do with the concept. I’m really tired of watching the three of these guys take credit for something none of them contributed to. I do know the owner, and I do know he has had to seek legal action against all three of the named people in this posting.

  • Anonymous

    From Business First:

    It started as dinner conversation last spring.

    That conversation has yielded a new restaurant that will pack a complex business plan into a small space in the emerging East Market Street entertainment district, said Steven Ton.

    Ton and his brother, Michael Ton, own Le Moderne LLC, which operates Basa Restaurant in the Clifton neighborhood. Steven Ton is general manager. Michael Ton the executive chef.

    Late this fall, the Tons plan to open 732 Social, a new restaurant in the storefront of The Green Building.

    Movie and media impresario Gill Holland has spent more than $1 million renovating the three-story East Market building into his headquarters, which Holland says will anchor an emerging arts and business district he’s dubbed Nulu.

    The building, at 732 E. Market St., is scheduled to open next month as Louisville’s first platinum LEED-rated building as certified by the U.S. Green Building Council.

    Holland and his wife, Augusta Brown Holland, also are Basa regulars, and the 732 Social concept evolved from conversations between the Hollands and Tons.

    The Hollands came into Basa “talking about the whole project, the whole (East Market) area, their plans for a farmers market. It sounded like something we’re interested in,” Steven Ton said. “The funny thing is a second location was not even in the plans. It was just good timing.”

    Read more: Basa brothers get ready to open restaurant, carryout, catering operation in new Green Building on East Market | Business First

  • Anonymous

    I would suggest you review a copy of the litigattion, Ive seen a copy of it and Im positive its of public record, available at the court house. Putting all of the pieces together, Im amazed by two things (and I’m in the media industry) there was little to no factual basis for the above story, of which aided the intitial litigation; and despite the amount of litigation the owners have brought against both the Ton Bros and Gill Holland for damages that the real story has somehow escaped the local media. I checked out a copy of the litigation on a tip from an employee of the restaurant while dining, and have since earned the owners confidence. I havent reported on the story – simply at the owners request. Im positive his reason is due to calculations in the on going litigation between the parties. Mr Holland is also not without fault and his actions are currently under review as well. I honestly, having been provided all of the facts, couldnt report from an unbiased position. Its all a little ironic to me, to see people taking credit for a business that is pursuing them in litigation for damages and fraud.

  • http://profiles.google.com/huynht.kelly Kelly Huynh

    “Cchanling” – Damages and fraud? If you do not have the full story – I suggest that you be careful with the word usage. You write that you got a tip from the owner’s employee? And expect us to believe that? And you earned the owner’s confidence and have concluded that everything he said is true? Sounds like a “he said she said” situation. I would like to see you report on this…

  • Pingback: Praise for Doc Crow’s Southern Cuisine « Doc Crow's

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