It’s been a good week for Louisville-based social media pioneer and author Jason Falls, a week that included coverage on two national business blogs in one week.
Last week, Falls was quoted in a post on Entrepreneur magazine’s site, “How to Use Social Media to Build a Following — And a Business.”
In “The Real ROI of Social Media,” Boston blogger and Forbes contributor Dan Schawbel posted a Q&A with Falls about Falls’ new book, “No Bullshit Social Media: The All-Bsuiness, No-Hype to Social-Media Marketing.”
(In addition to being a Forbes contributor, Schawbel is a personal branding expert and author of “Me 2.0.”)
Schwabel notes that Falls has worked with Jim Beam and Maker’s Mark bourbons, AT&T, Humana, NASCAR driver Robby Gordon, and others, and the Q&A probes deeply into the verifiable value and the exaggerated claims of this still largely untested world of social media marketing and the “experts” pouring into it.
“The Real ROI of Social Media” had an impressive 91 Facebook shares, 419 Tweets and 933 Linked-In shares as of last night!
“I was thrilled,” Falls said. “Apparently, Schawbel got hold of the book and he liked it so much, he decided to do the Q&A.”
At Entrepreneur, contributor Diana Ransom turned to Falls to explain Lindsey Davis’ phenomenally successful launch of her small specialty food shop in Montreal, Fait Ici (Made Here). which was proceeded by a long blog/social-media lead-up.
But Jason Falls, a social media maven, blogger and author of No Bullshit Social Media (Pearson Education, 2011), says Davis didn’t just do everything right, she made it look effortless. “She orchestrated one of the best small business launches ever,” he says. Davis did that by providing content and insights about the issues that she and her prospective customers are interested in, says Falls. Then, when the store opened, Fait Ici became a resource for those same people. That’s the key, says Falls: “You need to be consumer-centric, but also business aware.”
Falls said he hopes the pub translates into book sales, but that the inbound links from both major sites will be a major boost for SEO.