Jason Falls makes Forbes Magazine ‘Top 10 Influencers in Social Media’ list

Louisville's own Social Media Explorer Jason Falls.

First it was his big breakaway from Doe-Anderson to form Social Media Explorer, his consulting firm.

Then, Jason Falls wrote “No Bullshit Media,” the book he co-authored earlier this year with Social Media Explorer partner Erik Deckers.

Now, the Falls is on the national media radar.

Forbes Magazine writer Hayden Shaughnessy, using PeekYou’s social media audience metric, has compiled a list of the top “influencers” in social media for the November issue of the business mag.

Falls is on the list with Big National Names such as Chris Brogan and Gary Vaynerchuk:

Fortune may be the oldest and stodgiest of Old Media. But in “Who Are the Top 10 Influencers in Social Media?” Shaugnessy and PeekYou have done their homework:

PeekAnalytics measures not only the size of the consumer audience, but their quality in terms of their network size, social participation and their ability to spread a message further. In this table we’ve summarised pull, total audience, identified consumer count, and consumer ratio.

Here’s Jason’s take on being a national social media figure via email:

Obviously, any time someone recognizes your work, it’s nice. The thing to remember is that these calculations are based on size and quality of followers on social networks, not necessarily true influence or impact. What the numbers say is that I’m connected to a lot of people, but also a lot of influential people. That doesn’t mean I do influence them. Only that the math says I may have an impact.

But despite what Mr. Falls says, to put all this in perspective, old-line marketing consultants might have had a few dozen to a couple hundreds clients. Now, these Social Media consultants have audiences of hundreds of thousands following their every post and tweet.

To quote the New Media Explorer of his time, Samuel F.B. Morse, “What hath God wrought?”