My Morning Jacket headlining Forecastle X and bringing acts; Jim James promises ‘Christmas in July’

Jim James and Patrick Hallahan of My Morning Jacket.

(Editor’s note: This post will be updated as additional information, photos and video are available.)

As Insider Louisville guessed (wildly) yesterday, My Morning Jacket will be performing at Forecastle X, the 10th anniversary of Kentucky’s top music, arts and social awareness festival.

In a news conference this morning at WFPL Radio studios low on details, but high on celebrity buzz, MMJ frontman Jim James and drummer Patrick Hallahan announced the band will not just be playing Forecastle X, but working on bringing top performers to Louisville.

The festival is scheduled this summer for July 13 through July 15 at Louisville’s Waterfront Park.

MMJ will be the headliner act on Saturday night, July 14.

The festival started as a small neighborhood event in Tyler Park.

Forecastle founder J.K. McKnight introduced James and MMJ as a band “who understands the struggle of doing something like this … starting something from nothing and spending 10 years working your way through it because you believe in it. A band who understands the importance of local music, of arts and the environmental causes we believe in and obviously understands how to become one of the greatest rock and roll bands in the history of the planet.”

McKnight said MMJ will not only headline the festival, but will working on the curation of the festival. Which we interpret as James & Co. using their vast rock star network to bring top acts.

In the intro to his brief spiel, James joked “that we’re hurt it took this long for JK to ask us to play.”

In fact, he said, schedules have never meshed, “but now they did.”

MMJ was the only act revealed at the news conference. But James had a huge hint about the possibilities of collaboration: “I’m only going to use this slogan one time: ‘Christmas in July.’ ”

McKnight and his partner, AC Entertainment owner and Bonnarro organizer Ashley Capps, said the lineup is still in flux, but should be complete and ready to announce in four-to-six weeks.

A limited number of tickets will go on sale Friday to people willing to bet  that Forecastle X will be “Christmas in July”: that between Capps, McKnight and MMJ, top national and international will appear on the Forecastle X stages.

Ticket prices will start at $100 Friday, then go to $124.50 and $144.5o later, McKnight said.

Here’s the complete news Forecastle release, which has additional ticket sales details:

The Forecastle Festival – Louisville’s nautically-themed summertime celebration of music, art, and environmental activism – has announced that My Morning Jacket will headline and assist in curating the festival’s tenth anniversary. The 3-day event will take place July 13 – 15, 2012, at Louisville’s scenic, award-winning Waterfront Park.

 My Morning Jacket, whose original members hail from Louisville and currently reside in the city, will headline Saturday night, as well as collaborate with producers on the sights, sounds and experiences of the entire festival weekend. Celebrating its 10th year, the festival will pay homage to its past, present, and future, highlighting Forecastle’s maritime theme while celebrating the very best of Louisville and Kentucky.

 “The stars have aligned in such a way that not only allows My Morning Jacket to headline on Saturday night, but to collaborate on many aspects of the festival as well,” said JK McKnight, Forecastle Founder and Director of National Partnerships for AC Entertainment. “From booking bands and curating late night shows to choosing philanthropic partners and shining a light on Louisville’s special offerings, together we’re sure to craft the best Forecastle experience ever. There’s certainly no group I would rather share this moment with than them.”

 Full festival details, including the complete line up of headliners, along with over 75 bands performing on multiple stages, will be announced in the coming weeks. Separately ticketed late-night after-parties will also take place on the historical steamboat, the Belle of Louisville and at the newly renovated Ice House.

 ”We’re really excited to join forces with the Forecastle Festival,” said Jim James, lead singer of My Morning Jacket. “It has been great to watch them grow over the years- bringing great music, art, education, and activism to Louisville. The festival is a great vehicle for showcasing the abundance of opportunity, talent, and beauty our fair city has to offer.”

 Drummer Pat Hallahan added, “Watching Forecastle grow through the years has been a thing of beauty. JK McKnight is a forward-thinking, hardworking visionary. It is an honor to work along side the whole Forecastle and AC Entertainment crew.”

 Specially priced weekend passes will go on-sale January 27 at noon (EST). After the initial allotment is depleted, tickets will still be available at regular price. Travel packages will also be available, including accommodations at The Galt House – the festival’s official, waterfront hotel. For those who wish to dock up for the weekend, VIP “Captain’s Club” boat slips will also be available. For ticketing information, visit www.forecastlefest.com.

 Festival day passes will go on sale after the full festival line up is announced in the coming weeks.

 The event will mark the second collaboration between The Forecastle Festival and AC Entertainment, producers of Bonnaroo, Moogfest and over 750 events per year.

About The Forecastle Festival:

The Forecastle Festival is a port-of-call where the world gathers to experience the best in Music, Art and Activism®. A celebration of sights, sounds, and sustainability, Forecastle connects travelers North, South, East, and West. Merging entertainment with education, Forecastle inspires a voyage of personal growth and global change. Since 2002, the Festival has featured over 450 bands, 100 visual artists, and 150 environmental and outdoor recreational organizations. Previous headlining artists including The Black Keys, The Flaming Lips, The Smashing Pumpkins, Widespread Panic, DEVO, Band of Horses, She & Him, Pretty Lights, Bassnectar, Sleater-Kinney, Big Boi, Girl Talk, Z-Trip, Umphrey’s McGee, and many more. For more information on Forecastle, visit: http://www.forecastlefest.com.

Spin Magazine – “Top 101Things to do in America”

Outside Magazine – “Top 15 Outdoor Festivals in the Country”

The Discovery Channel – “The Cream of the Crop of Summer Festivals”

 About AC Entertainment:

AC Entertainment is recognized as one of the foremost independent promoters in the United States. Founded in 1991, the company presents, books and markets over 750 events per year, including internationally renowned festivals such as Bonnaroo Music & Arts Festival, Moogfest and Big Ears. AC Entertainment is based in Knoxville, TN. For more information on AC Entertainment, visit: http://acentertainment.com

 About My Morning Jacket:

Louisville Kentucky’s very own My Morning Jacket released the first of their 6 albums in 1999 with their last two, 2008′s “Evil Urges” and 2011′s “Circuital” each receiving Grammy nominations. The band features Jim James(singer/songwriter, guitar), Tom Blankenship(bass), Patrick Hallahan(drums), Carl Broemel(guitar, pedal steel, saxophone, vox) and Bo Koster(keyboards, vox). My Morning Jacket has been well documented as one of the premier live bands touring worldwide and have played renowned venues such as Radio City Music Hall and Red Rocks Ampitheatre. They have collaborated with an eclectic array of artists ranging from The Boston Pops to The Preservation Hall Jazz Band. 2011 saw My Morning Jacket perform as headliners at major festivals including Bonnaroo, Lollapalooza, Austin City Limits and the band recently closed out an exciting year with a triumphant return to Madison Square Garden in New York.

 My Morning Jacket’s commitment to community and philanthropy has been exercised in donating $1 from every one of their tickets sold to locally-based non-profit organizations dedicated to education and environmental activism. In Louisville, the band has been honored to make contributions to both “The Center For Women & Families” and “Kentuckians For The Commonwealth.”

 

 

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Terry Boyd
Terry Boyd has seven years experience as a business/finance journalist, and eight years a military reporter with European Stars and Stripes. As a banking and finance reporter at Business First, Boyd dealt directly with the most influential executives and financiers in Louisville. Click here to read other articles by Terry Boyd.
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