NuLu news: Pop-up Fridays return for 2012; new 10k race through East Market Street District may debut this fall

(Editor’s note: Terry Boyd and Cheryl Boyd contributed to this post.)

The East Market Street District business association meeting was this morning, and as usual, there’s lots going on in NuLu, with even more planned.

Pop Up Fridays returned for 2012 starting last weekend, running the rest of the month. The East Market District and Taco Punk are sponsoring free, live, outdoor music from 7 p.m. to 9 .m. every Friday evening.

Most East Market retailers will be open late and offering specials, discounts, and refreshments.

The family-friendly, open-to-the-public live music events will incorporate more NuLus retailers this year.

For instance,  RELLEK at 817 E. Market St. will be open late, with a special “buy one regular price item and take 20-percent off additional purchases” deal, said owner Gregg Keller.

Designed last year to be instant, improvised happenings, Pop-up Fridays really were pop-up, with last minute scheduling in the beginning.

This year, said East Market Street District members, the event will be more organized.

• Another big news story brewing in NuLu is a possible 10k run this fall.

Karl Schmidt, Louisville Sports Commission executive director, told the merchant group his organization is planning the race, with an unnamed health care company ready to step up as sponsor.

Schmidt told the group the Sports Commission wants to add fall events downtown to compliment a full card in the spring. Race plans are coming together quickly, with the event tentatively scheduled for late October.

Schmidt pitched the event for a Saturday. But merchants said closing the streets the night before the race, then all day on the day of the race, would hurt sales.

The discussion turned to the feasibility of an alternative – a Sunday event that would be more of a boon for local businesses, and less of an inconvenience on their biggest selling day of the week.

The consensus by the end of the meeting was to have the race in the late afternoon on a Sunday, with particpants staying in NuLu for an Oktoberfest-style celebration.

Schmidt said organizers project 1,000 people in the first event, with it growing to as many as 10,000 participants.

About the Louisville Sports Commission: The mission of the Louisville Sports Commission is to attract, create and host quality sporting events in the Louisville area that increase economic vitality, enhance the quality of life, promote healthy lifestyles and brand Louisville as a great sports town.

About NuLu: The East Market District, also referred to as NuLu, is now best known for its art galleries, specialty stores, antique shops and a growing number of local, upscale restaurants. The term “NuLu” is a portmanteau meaning “New Louisville.” As home to two LEEDs certified commercial buildings, many historic restoration projects, as well as several restaurants offering organic and locally sourced ingredients, NuLu has emerged with a culture of sustainability.

 

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