Our favorite Louisville Digital Association member/business guru Deborah Boyer just sent us a reminder about next week’s Louisville Digital Association event, and as usual, she’s correct:
It’s going to be a good one: “Traction, Traction, who has the Traction?”
In the uncertain world of tech start-ups, “traction” is a term you hope to start hearing applied to your company very quickly, and it’s the topic at the LDA’s next meeting, Wed., July 25.
From the LDA website:
Technology startups and their associated venture capital investors are known for throwing around no small measure of jargon, but one of the buzzwords with actual merit is traction. Traction is shorthand for figured out how to make money, and there a number of local Louisville startups that have achieved traction — and they want to share what they’ve learned along the way.
- Alex X Frommeyer, CEO, Beam Technologies
Beam Technologies is a leader in oral care digital health. Beam develops “daily touch” health technology with the recognition that oral health is a key component to overall health. Founded in 2012 and based in Louisville, Beam believes health care should be a connected and personal experience. The Beam Brush is the world’s first smart toothbrush, a manual brush that monitors your oral hygiene habits and reports them to a smartphone app.
- Jan Winter, CEO, Wordsworth Publishing Group
A social entrepreneur, Winter is the founder of FIT4FUN. The entire FIT4FUN program is currently being distributed to all of Kentucky’s public elementary schools through a public-private partnership with The Kentucky Children’s Health and Fitness Fund. Founded in Louisville, Kentucky in 2008, the company now serves every elementary school in Kentucky, reaching more than 330,000 children, 15,000 teachers and about 500,000 parents with each edition a quarterly print and digital publications, The FIT4FUN Readers. The company is planning to expand nationally in the fall of 2012 and is exploring the international markets of Latin and South America as well as Asia, specifically, Singapore and Thailand. Bob Saunders is an investor.
- Madison Hamman, CEO, Mavizon
Mavizon is a software company founded in 2006 with primary focus on cloud computing and mobile technologies as they relate to the automotive industry. Mavison works in the mobile computing marketplace to create new ways for consumers, their automobiles, and advertising partners to communicate. Based in the Louisville area, Mavizon also has development teams in Alajuela, Costa Rica and Sunnyvale, Calif.
“Traction, Traction, who has the Traction” panel topics will be:
- What does traction look like?
- How did it happen?
- What iteration are you? How far from the original idea?
- What is next?
- Largest problem you have now?
- What did you wish you had known?
“Traction, Traction, who has the Traction?” is scheduled for 5:30 p.m. to 7:30 p.m. at Interactive Media Labs, 124 N. First St. downtown. (This is the three-story white building just behind the Humana Complex at First and Main streets.)
As always, this is a free LDA event. But register here to RSVP because seating is limited.