Gill Holland’s ’2nd Serve’ tennis movie debuts Oct. 16 at Brown Theatre; limited tickets on sale today

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Get ready, Louisville, we’re about to have a dose of show biz glitz and glamour courtesy of Louisville-based movie producer Gill Holland.

Though we won’t get a world premiere a la “Secretariat” two years ago in Lexington.

Holland’s “2nd Serve” slobs-versus-the-snobs tennis comedy, produced by his Louisville/New York-based The Group Entertainment, will have its world debut at The Woodstock Film Festival in New York, Oct. 10 through Oct. 14, rather than in Louisville.

“You want a premiere at a good film festival for any movie,” Holland said.

The New York opening will be followed by the Louisville debut at the Brown Theatre on Broadway on Tue., Oct. 16. The showing is scheduled for 7:30 p.m., with a reception following.

The Brown event will be mostly for cast and crew, Holland said, with a limited number of tickets at $20 a pop for the general public.

We wouldn’t wait a real long time to call the Kentucky Center for the Performing Arts at 800-775-7777.

Ticket stub holders from the Brown and Baxter are invited to an after-party at the Palace Theatre on Friday, Oct. 19.

After the Brown Theatre screening, “2nd Serve” will go to the Baxter Avenue Filmworks at the Mid City Mall in the Highlands for a run, starting with a public premiere on Fri., Oct. 19. Baxter tickets go on sale October 1.

Holland shot “2nd Serve,” which started out as “Tan Lines,” last summer at a number of Louisville locales including the Louisville Boat Club and Jewish Community Center. All of which we recognized in the trailer.

He kept calling the film “low budget” during the shoots, declining to reveal the budget. But crew members behind the cameras and hauling lights pointed out, “Low budget still means millions.”

Word among the crew and actors at the time was, “This could turn out to be the ‘Caddyshack’ of golf,” an unexpected offbeat hit that connects on its quirkiness and good cast vibes.

Will it be a hit? “We’ll see ….” Holland said, on his way to New York Sunday night to negotiate with perspective buyers.

Holland said it’s unlikely the movie will get a general release across the United States. Instead, it’s more likely to play in about 20 markets, mostly big tennis centers such as Sarasota, Florida.

There are about 800,000 active tennis players across the nation, which he said is his target audience.

“2nd Serve” will generate the majority of its revenue when it goes to Netflix and other live-streaming digital services, Holland said: “Actually, it will make more  money if it doesn’t play in every theater.”

What turned into “2nd Serve” started out as “Game, Set, Match,” with the screenplay by Louisville author James Markert.

The cast of “2nd Serve”:

Dash Mihok, who was in Terrence Malik’s anti-war classic “The Thin Red Line,” is Charles, the villain.

Josh Hopkins of “Cougar Town” and “The Perfect Storm” plays Owen Match, the hero.

Cameron Monaghan of Showtime’s “Shameless” and the Disney film “Prom” plays Jake.

Alexie Gilmore from “World’s Greatest Dad,” “Grey’s Anatomy” and “Definitely, Maybe” plays Sherry.

Billy Magnussen from “As the World Turns” and Whit Stillman’s “Damsels in Distress” plays Lingo.

Kevin Sussman of “The Big Bang Theory” and “Ugly Betty” plays OCD.

Guillermo Diaz from “Weeds” and “Mercy” plays Carlos.