Author Archives: Jason Falls

Jason Falls

Jason Falls is a Louisville-based digital marketing and online communications consultant, professional speaker and educator. His marketing industry blog, SocialMediaExplorer.com, is consistently rated among the top 20 of its kind in the world by Advertising Age magazine. You can read his blog at SocialMediaExplorer.com or follow him on Twitter @JasonFalls.

Jason Falls: Anarchic coverage of Boston bombing suspects could change social media

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(Editor’s note: This was originally posted on the Social Media Explorer website. It’s reposted here with the permission of the author.) In the wake of tragedy, the Internet and social media sites can be the most precious resources people can have. But they can also be the most dangerous. There’s not a trained journalist in [...]

Posted in Media, News, Opinion, Social Media | Tagged , | 1 Response

Jason Falls: Maker’s Mark change is a matter of principle

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(Editor’s note: This was originally posted on Jason Falls’ “Falls Off the Rocker” website. It is reposted here with the permission of the author.) A carefully worded email is always bad news. I got one today, as did all the other Maker’s Mark Ambassadors, from Rob and Bill Samuels Jr. The email informed Ambassadors that [...]

Posted in Advertising, Business, Opinion | Tagged , | 2 Responses

Jason Falls: Dear President Obama

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(Editor’s note: This was first posted on Jason Fall’s personal blog, Falls, Off the Rocker. It’s reposted here with the permission of the author. Falls is also founder of Social Media Explorer.) Dear President Obama … If the media projections hold, Mr. Obama, you have been re-elected our President. I am proud to say I’ve [...]

Posted in Guest Bloggers, News, Opinion, Politics | Tagged , , , | Leave a comment

Guest blogger Jason Falls: Is the Chick-fil-A anti-gay issue that simple?

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(Editor’s note: This week, Chick-fil-A President Dan Cathy told the Baptist Press the Atlanta-based fast-food chain’s is “guilty as charged” in its corporate stance against gay marriage.) It’s pretty clear the leadership at Chick-fil-A is homophobic, and the company is anti-gay and, if you aren’t, you’re probably swearing them off as hate-mongers and narrow-minded twits. Don’t get me wrong, [...]

Posted in Dining, News, Opinion | Tagged , , | 41 Responses

Social Media Explorer Jason Falls: Stop Online Piracy Act is not a black-or-white issue

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(Editor’s note: This piece was originally posted December 26 on Social Media Explorer. It is reposted here with the permission of the author.) My friend Jeremy Dearringer asked me what I thought of the Stop Online Piracy Act (SOPA) this morning on Twitter. I haven’t given it a lot of thought, but have mulled it [...]

Posted in Automobiles, Legal News, News | Tagged , , , , | 1 Response

Guest Blogger Jason Falls: ‘Help clean up Louisville and Louisville clean up’ Saturday at Chickasaw Park

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As you know from last week’s announcement, I’m one of eight competitors in the Ford F-150 EcoBoost Challenge. I’m in competition starting today and running through Friday with seven other online influencers in seven other cities to see who can: A) Average the best miles per gallon each day in our super-cool Ford F-150 EcoBoost [...]

Posted in Business, Community, Guest Bloggers, News, Technology | Tagged , , , , | Leave a comment

Jason Falls: ‘Myth of the blogging buddies’

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More specifically, as of end-of-day Saturday, there have been 942,021 unique visitors to SME according to Google Analytics. Of those, 35.6 percent are from organic search results. Think about that! Over one-third of my visits have been from people searching for something and finding a potential answer on SME.

Posted in Blogs, Guest Bloggers, News | Tagged , , , | Leave a comment

Jason Falls: TryItLocal creates revenue for GLI, feather in cap for city

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Todd Earwood is definitive when describing Groupon, LivingSocial and his own TryItLocal.com, all considered by most to be coupon sites. Passionately definitive. “Make no mistake about it, we are not in the couponing business!” Earwood told me. “We are selling advertising. To the consumer, it looks like they’re buying a coupon. But to businesses, the [...]

Posted in News | Tagged , , , , , , | 7 Responses

Jason Falls: Louisville-based Keepio puts personal spin on social commerce

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Sites such as eBay and Craig’s List democratized e-commerce and made the newspaper classifieds all but irrelevant. Thanks to them, anyone can go online and, in a few minutes, sell stuff. And since they’re online and have share buttons, those anyones can promote said stuff through their networks. But what the major players in the [...]

Posted in Business | Tagged , , , , | 5 Responses
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