News | , , ,

6 comments

Tyler Allen at IdeaMornings: 'Expect powerful people to launch organized, well-funded campaign against an NBA team'

by Terry Boyd

(Editor’s note: Signature Healthcare President and CEO Joe Steier now is scheduled to participate in the Bring the NBA to Louisville event tonight at Bearno’s by the Bridge.)

The effort to bring the NBA to Louisville has a new high-profile advocate.

Tyler Allen today became yet another prominent Louisvillian to embrace the effort to bring a National Basketball Association team to Louisville.

Allen spoke at the IdeaMornings event this morning at the iHub, within a few blocks of the KFC Yum! Center where NBA backers dream of attending games.

Part of Allen’s message to a SRO crowd of about 40 people at the entrepreneur/start-up-focused networking event was, “I’ve been there before … look for the University of Louisville to organize an aggressive, well-funded effort to stop this grassroots effort.”

Allen, a Louisville businessman and former mayoral candidate, is best-known for co-founding a grassroots, organic movement in 8664, an ultimately unsuccessful effort to stop construction of the proposed downtown bridge, as well as to remove Interstate-64 from the riverfront.

Allen added that he “knows from experience” there will be an organized, well-funded opposition for the nascent “Bring the NBA to Louisville” effort.

Audience members laughed when he added the aside, “And quite candidly, I’ve dealt with well-funded, organized opposition,” alluding to the 8664 effort, which was opposed by then-Metro Mayor Jerry Abramson and other community leaders including the Courier-Journal editorial board.

This time, Allen is aligned with Metro Mayor Greg Fischer, who has endorsed the NBA effort and organized talks aimed at getting a team.

Allen’s new cause – moving away from what he describes as Louisville’s national image as a “college town” to the image of a major city with professional sports.

He argued that national audiences see a “college town” when they see U of L sports teams on television.

“Don’t get me wrong. A college town is an awesome brand,” Allen said. “Ann Arbor, Madison (Wisconsin) and Lexington are small cities of 500,000 (people) or less that are great places to live. But we’re a city of 1.3 million. We’re a big old industrial city, and yet we’re consistently putting forward that (college town) image.”

“We keep driving home the brand, ‘That’s a college town.’ ”

The fact Louisville is home to U of L is a wedge between the city and the rest of the state, Allen said.

Borrowing a page from former Arena Authority Chairman Jim Host, Allen co-opted Host’s argument that KFC Yum! Center would bring anti-Louisville University of Kentucky fans in from the provinces and change their views of the city. Allen’s argument that the ability to see NBA games rather than arch-rival U of L at the downtown arena would change the perception of rural legislators, and would attract fans not just from Lexington, but from smaller cities such as Bowling Green and Owensboro.

Which is nice, Allen said.

More important is the global value of bringing the NBA to Louisville, he said.
Allen echoed Insider Louisville contributor Albrecht Stahmer, citing the fact that Louisville-based fast food giant Yum! Brands, which owns KFC, was willing to invest $100 million in an NBA team.

“Why in the world would Yum! Brands want to do that?” he said

At least one audience member replied, “China.”

“Right,” Allen replied.”They saw a branding opportunity for KFC.”

Yum Brands! currently operates about 4,000 restaurants, mostly KFC brand, in China, where the NBA is growing in popularity.

With Yum! Brands investing in an NBA team with ties to China, “that seems like a significant opportunity for a city in the middle of the country.I can’t imagine the value of that,” Allen said. “But there is a subset of this community who says, ‘No, no, that’s not what we want.’ ”

Allen contends anti-NBA arguments – an NBA team will hurt U of L attendance and games are too expensive – “never quite line up.”

“This is a missed opportunity. How can we afford not to go down this path?”

Allen acknowledged U of L officials’ arguments about an NBA team interfering with the men’s basketball scheduling.

Then he stated that of U of L ‘s 54 dates for various programs including men’s basketball, there are only four games – one men’s game, three women’s – scheduled for a weekend night, when the NBA typically plays.

The main argument from NBA opponents is, ” ‘Louisville’s got to do what’s right for U of L,’” Allen said.

“No. We have to do what’s right for Louisville.”

No U of L partisans spoke up this morning.

In the audience were J. Bruce Miller and Stahmer, both of whom are Bring the NBA to Louisville effort activists.

Miller said the NBA represents Louisville’s only real shot at a pro team, because the National Football League already has three franchises in the region – Cincinnati, Indianapolis, Nashville – while National League Baseball would not approve a team in a city as close as Louisville is to the Cincinnati Reds.

More commentary from Albrecht Stahmer:

Is Tyler Allen the voice of the Bring the NBA to Louisville movement? 
 
This morning at IdeaMornings at iHub downtown, he gave a passionate explanation of the intangible benefits of what professional sports franchises bring to our fair city.  While citing Indianapolis as a specific example, he stressed that in luring a professional basketball franchise to Louisville, the city would not be copying the Indianapolis model but rather a national model that almost every city with over one million people has implemented.
 
Allen is the co-founder of the 8664 movement and now has shifted some of that passion towards bringing the NBA to Louisville.  His 8664 message resonated particularly well with the under-40 crowd, the same crowd that generally having an NBA franchise call Louisville and seemed to strike a chord with many of that same crowd in attendance at this morning’s event.  While J. Bruce Miller has long driven this bus, Allen has the ability to talk to those that need to step up if this is to happen.
 
Allen will speak again at the Bring the NBA to Louisville event/party at Bearno’s by the Bridge tonight at 5:30pm.  What was originally planned as a a small watch party for the Facebook group has now turned into a much larger event.  1450AM The Sports Buzz, ESPN 680 Louisville and 84 WHAS have all interviewed the organizers of the event and Lachlan McClean will broadcast live from the event tonight from 7 to 9 p.m.

About Idea Mornings: Idea Mornings is a monthly breakfast meeting organized by entrepreneurial MBA students from the University of Louisville. Idea Mornings are scheduled for the last Friday of each month. Each meeting has a different speaker and topic. Previous speakers have included J.K. McKnight, Forecastle Festival founder, and venture-capitalist/entrepreneur Adam Fish.

Recent Stories from Terry
  • http://www.facebook.com/scotthack Scott Hack

    What will it take to get an NBA team? What kind of $$$$ will it take?

  • http://www.facebook.com/scotthack Scott Hack

    What will it take to get an NBA team? What kind of $$$$ will it take?

  • http://twitter.com/ValleyReport Col. Brian Tucker

    I would be interested to know that figure. Is there any report on the meeting?

  • Guest

    I would be interested to know that figure. Is there any report on the meeting?

  • Jeremy Mott

    Applaud the timely and balanced IL post referencing the NYTimes article on business tax subsidies. To me, it seems the NBA is not much different. The strongest arguments in favor of an NBA team seem to be enhanced leisure opportunities for residents/spectators, possibly an uptick in employment (and they’re not talking low wage, concession people…NBAers seem to think a team’s presence would attract hordes of MBAers and entrepreneurs), and a huge branding impact on Louisville. Certainly can see the first. To me, causation for the second seems really dubious. And–call me naive and provincial–but I don’t understand the city branding obsession as a goal in and of itself (rather than a means to an end).

    I don’t claim to have it all figured out. Or even a hardened opinion on the matter. But why are people talking and lining up wondering how much money it would take for Louisville to give an NBA enterprise in order for it to grace us with its presence? There must (hopefully) be something good there because some advocates strike me as anything but sports fans. Allen’s 8664 was (is!) truly visionary and had (has!) the potential to increase the living standards and beauty of Louisville for a long, long time to come. That plan truly was thwarted by monied interests. To cry the same kind of foul so early in this instance (expensive entertainment and branding opportunities) does his honorable work promoting 8664 a disservice.

  • Jeremy Mott

    Applaud the timely and balanced IL post referencing the NYTimes article on business tax subsidies. To me, it seems the NBA is not much different. The strongest arguments in favor of an NBA team seem to be enhanced leisure opportunities for residents/spectators, possibly an uptick in employment (and they’re not talking low wage, concession people…NBAers seem to think a team’s presence would attract hordes of MBAers and entrepreneurs), and a huge branding impact on Louisville. Certainly can see the first. To me, causation for the second seems really dubious. And–call me naive and provincial–but I don’t understand the city branding obsession as a goal in and of itself (rather than a means to an end).

    I don’t claim to have it all figured out. Or even a hardened opinion on the matter. But why are people talking and lining up wondering how much money it would take for Louisville to give an NBA enterprise in order for it to grace us with its presence? There must (hopefully) be something good there because some advocates strike me as anything but sports fans. Allen’s 8664 was (is!) truly visionary and had (has!) the potential to increase the living standards and beauty of Louisville for a long, long time to come. That plan truly was thwarted by monied interests. To cry the same kind of foul so early in this instance (expensive entertainment and branding opportunities) does his honorable work promoting 8664 a disservice.