As far as consumer-driven retail trends are concerned, “shopping is social.” The close-knit businesses of Norton Commons know this well, where boutique brick and mortars and much-loved neighborhood restaurants bolster a strong sense of physical community with a robust online and social media presence.
With so many unique shops and spaces, there’s a little something for everyone in Norton Commons no matter your niche. At 7 Southern Giraffes, Amy and Stephanie Hilpp combine “classic southern chic with trendy styles,” carrying everything from women and children’s apparel to jewelry and handbags to perfect wedding gifts to chic home decor. They stay tapped into the community across social media channels with fun and festive giveaways, like a recent contest to win Kate Spade New York and Lilly Pulitzer 2016 planners for a group of four friends.
At LuluBelles, which opened just in time for the holiday season this year, Louisville cousins Gretchen Black and Natalie Gerlach offer an eclectic collection of chic, handmade treasures. Black details a few notable trends they’re excited to carry for spring, including “pineapples, anything brass and gold and pom poms.” Adds Gerlach, “Pom poms are the new tassels, but we’re still loving the tassel trend too.” Concerning what’s making waves on the home decor front, Black mentions, “Light, bright and chalky colors,” as well as “touches of rose gold, which plays nicely with the Pantone color of the year, Rose Quartz.”
As part of their effort to create a holistic shopping and engaged community experience, the LuluBelles facebook page asks customers, “Did you know that all these gorgeous lights in our boutique can be ordered? If you are building or remodeling your home you should stop on by to see our selection. We’d be happy to help you choose the right light for your space.” And ahead of Derby season this year, Gerlach shares that LuluBelles will be carrying “hats and fascinators, along with some beautiful jewelry and two unique lines of bow ties for men.”
At Something Blue, owner Breanne Hafling works with her infant daughter Ava by her side, as well as her mom, creating a warm and friendly atmosphere that’s supportive to Louisville mamas. According to the boutique’s website, it’s not unusual to see her father or husband “behind the desk ringing up a sale” either, making Hafling’s “ultimate dream” a whole family affair.
Now that winter has arrived in full force, Hafling says, “cold weather accessories are flying out the door!” To stay both warm and fashionable this season, Hafling suggests “blanket scarves and fleece-lined leggings.” In addition, she notes, “our vests, capes, cardigans and ponchos are perfect wardrobe staples and keep Louisvillians on trend even in the cold.” For spring, Hafling shares, customers are “going to start seeing pastel colors, pretty dresses and feminine jewelry popping up in the shop.”
At Norton Commons boutique Cale & Cole, owner Julie Moore features handcrafted, artisan jewelry with a uniquely Kentucky style, like this horseshoe necklace or this adorable okra pendant, alongside many one-of-a-kind trend pieces like this diamond bone feather pendant.
From offering cute and inspirational items like these Gathered Thoughts boxes to supporting regional pet-rescue organizations like Res Q de Tailz with these charming bracelets, Norton Commons retailers continue to build community one sale at a time all season long.