Let’s start with the biggie ….
National media and marketing mag Ad Age launched a new competition this year called the “Client/Agency Marriage Contest,” asking for nominees for the “longest, most harmonious marketing relationships.”
Doe-Anderson and Maker’s Mark got honorable mention behind BBDO Proximity , the Minneapolis-based advertising firm and Hormel Foods, with an 83-year “marriage.”
Doe-Anderson and Maker’s Mark have been together since 1971, according to a Doe news release.
The Louisville-based advertising and marketing firm also got an award from Graphis, the Manhattan-based international visual communications journal.
From the release:
Graphis’ 2013 Advertising Annual showcases the best in show from thousands of international advertising entries. The Maker’s Mark Ambassador Holiday Mailer from 2012 was awarded the Gold in the promotion category. Each year Doe-Anderson and Maker’s Mark create a notable gift for the devoted fans of the world’s top premium bourbon, and the results never disappoint. The 2012 mailer included a red and green knitted sweater that perfectly fits a 1-liter bottle of Maker’s Mark.
Finally, Maker’s Mark won a Shorty Award for social media work. The Shorty Awards are in their fifth year and recognize the best brands, agencies and professionals on social media, according to the release.
Doe-Anderson received the award for the “Best Use of a Promoted Tweet, Promoted Trend or Promoted Account” for its #CocktailParty2012 campaign.
The campaign turned Twitter into a cocktail party for 24 straight hours and netted Maker’s Mark more than 3,500 new Twitter followers.
The awards and hard work haven’t gone unnoticed by the fans of Maker’s Mark. Sales were up 44 percent in the first quarter of 2013, according to the release.
Maker’s Mark has experienced more than 20 consecutive years of double-digit growth.
“It is indeed an honor to be among such esteemed companies,” stated David Vawter, the Chief Creative Officer at Doe-Anderson, in the release.
“Sustaining a thriving relationship with a client takes trust, hard work, adaptability and a little bit of fun.
“Did I mention trust? It’s a vital part of the work we do with Maker’s Mark.”
About Doe-Anderson, Inc. Based in Louisville, Doe-Anderson’s clients include Maker’s Mark Bourbon, Hillerich & Bradsby, BDI, Independence Bank, Central Bank and Bellarmine University.