Want to get a real-world understanding how social media is reshaping public relations?

The Advertising Federation of Louisville is putting on “Where Public Relations and Social Media Meet,” Wednesday, June 20. The event will feature Jay Garmon, writer for CNET and Tech Republic, Michelle Jones, publisher of Consuming Louisville and Terry Boyd, COO at Insider Louisville.

The panel/seminar is part of AdFed’s 2012 Professional Development Lunch Series, sponsored by PNC Bank.

Here’s the synopsis from AdFed:

Michelle Jones

 In many ways, public relations is the foundation of everything we do in the advertising industry. One of the biggest changes in recent years to the PR world has been the explosion of social media, but what does this really mean? How can new social communication tools, such as Facebook, Twitter and LinkedIn help public relations, and more importantly, what are some of the hazards to watch out for? In this seminar, “Where Public Relations and Social Media Meet,” our panelists will share with you what works when pitching a story and how to adapt to the rapidly changing landscape.

  • Currently a writer for CNET and Tech Republic, Jay Garmon has more than a decade of online experience as a writer, editor and product developer, with bylines appearing under such respected digital mastheads as Encyclopedia Americana, CNET, Techtarget and CBS Interactive. He is also the marketing director for the online software startup Backupify and serves as the president of the Louisville Digital Association.

    Jay Garmon
  • Michelle Jones is publisher of Consuming Louisville, a local community guide to restaurants and happenings in the Louisville area. She describes herself as “equal parts communicator, web geek and do-gooder.” Michelle is one of the most well known bloggers in Louisville when it comes to community happenings. She also lectures, leads seminars and conducts hands-on workshops to help those wishing to communicate and easily consume information in today’s fast-paced Internet environment.
  • Terry Boyd

    Terry Boyd is currently Chief Operating Officer of Insider Louisville, a web-based news and entertainment delivery service for the Louisville region. Terry also has experience as a reporter for Business First Louisville, reporting on banking, real estate and finance, and as a military reporter for European Stars & Stripes in Europe and the Middle East.

The event is scheduled for noon to 1 p.m. at the Girl Scouts of Kentuckiana headquarters, 2115 Lexington Rd.

Program fees, which include a box lunch  are $25 for AdFed members, $40 for non-members.

 You can register online at www.louisvilleadfed.org or email [email protected] for reservations.
Space is limited.

And speaking of Social Media, follow panel members on Twitter:

FollowJay @ jaygarmon

Follow Michelle @michellej

Follow Terry @insiderlou

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