Whitestone

We teased this briefly in the Jan. 20 Monday Business Briefing, but we didn’t have details on the breadth and depth of changes at the Whitestone Building on West Main Street.

And honestly, we could use some good news when it comes to downtown real estate.

LEVO Capital, the Louisville-based seed-stage investment firm behind local ventures such as Atlantic No. 5 restaurant/coffee shop and Atlas Properties, a real estate investment and property management company, has announced new tenants in their recently renovated Whitestone Building.

The building, just west of the Evan Williams Bourbon Experience, includes addresses 605 W. Main and 607 W. Main.

The location on Main Street is moving forward with renovations for new office spaces, according to a news release.

Future tenants include The Tombras Group, Jet A Studios, John Flower Productions, Saverglass Inc., and Kids Cancer Alliance, according to a news release.

The Tombras Group is a big get. The Nashville-based advertising, marketing and digital firm has 120 employees, according to its website. So it’s roughly the size of Creative Alliance and Power Creative, Louisville’s largest ad agencies.

Tombras clients include McDonalds, University of Tennessee Athletics,  Bristol Motor Speedway, and several boat manufacturers, according to their website.

Bristol Speedway is a Tombras client. (Click to enlarge.)
Bristol Speedway is a Tombras client. (Click to enlarge.)

Adweek just profiled Tombras Group, noting the firm came up with this idea to mash up two clients:

University of Tennessee’s football team will play a game on Sept. 10, 2016 at Bristol Motor Speedway, a 160,000-seat Nascar track, creating the biggest live audience for a college football contest ever.

Jet A Studios is a Louisville website/digital design firm where clients include 21c Museum Hotels and Chrysalis Ventures. Jet A is currently at 1024 W. Main St.

John Flower Productions is a video production firm whose clients include Humana and Louisville Gas & Electric. The firm currently is at 1205 E. Washington St. in Butchertown.

Kids Cancer Alliance is a Nicholasville, Ky.-based nonprofit that offers summer camps and other activities for children with cancer and their families.

“We’re really excited with the progress of the renovations. Our goal is to enhance the historical aspects of the building and keep the architectural charm, but also to create a unique and functional office space for local companies,” stated Weston Marcum, principal of LEVO, in a news release.

“We always try to invest in the right people in the market and our main focus is to help the founders grow through our partnerships.” The renovations are on schedule to be completed in early spring, with announcements of other tenants “coming soon.”

Along with LEVO Capital, current tenants include AJRC Architecture, Atlantic No. 5 restaurant, and MTK Productions.

Local design firm Mindsalt and general contractor MC Associates are working on the renovations.

“We love the area and ultimately think this project will promote job creation and provide a stepping stone in bettering the community,” Marcum said.

We’ll follow up on this post with more information about LEVO Capital, the Whitestone Building and the investment by LEVO.

For leasing information, contact David Beach at 502-569-1119.

About LEVO Capital: LEVO Capital is a seed stage investment firm focusing on utility-based technologies as well as small- to medium-sized businesses and partnerships both locally and nationally. Our team and strategic partnerships research, develop, and release new products, expand when conditions are right, and adapt to changing trends. Click here for more information.

Terry Boyd has seven years experience as a business/finance journalist, and eight years a military reporter with European Stars and Stripes. As a banking and finance reporter at Business First, Boyd dealt directly with the most influential executives and financiers in Louisville.


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