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Larry Kass

Though many have been announced, only one distiller has gotten its urban bourbon distillery up and running – Heaven Hill Distilleries.

For the next Insiders Meetup, we’ll have Larry Kass, Heaven Hill director of corporate communications, telling us about the digital and marketing magic behind the new Evan Williams Bourbon Experience at Sixth and Main streets.

In her November review, IL’s Melissa Chipman called the Evan Williams Experience “Disney World for adults.” From Melissa’s review:

The Experience takes you time-traveling from the wharves of Louisville in the 1780s where Evan Williams served as wharfmaster down Whiskey Row through prohibition and the depression to the founding of Heaven Hill in 1934 by the five Shapira brothers.

The reportedly $9.5 million Experience is Louisville through and through. The exhibits were designed by Solid Light, Inc. on Third Street. The construction was by Abel Construction out in Bashford Manor. The copper stills are Vendome Stills, made just a mile or so away from the attraction.

Evan Williams Experience makes liberal use of the latest digital projection technology.
Evan Williams Experience makes liberal use of the latest digital projection technology.

Thousands of bourbon fans have already toured the new facility. Now, you’ll get to find out the insider’s story of how it came together and how it all works.

After 17 Insiders Meetups, we’ve learned two things … insiders like a good free-form, no-pressure get-together, and Vincenzo’s master bartender Joe Riggs is a magician with bourbon, Campari and Dubonet.

Or in the words of Insiders Meetup regular Matt O’Brien, with InsuraMax, we’ve perfected the “short-burst networking” format.

The event is free and open to the first 50 Insiders who register at Eventbrite here. A word to the wise: Recent Insiders Meetups with speakers have filled up quickly.

More than 100 people turned out to hear recent guests including Louisville econ-dev Czar Ted Smith and Green guru and NuLu founder Gill Holland.

Future featured guests include:

On Feb. 3, Stacey Yates, Greater Louisville Convention and Visitors Bureau vice president of Marketing Communications, and Cleo Battle, Executive Vice President, will discuss Louisville’s role as a rising star in the national convention and corporate meetings world.

So, now you know our secret agenda: Grab a cocktail, meet other Insiders and have fun. Monday Insiders Meetups are from 4:30 p.m. to 6 p.m. Vincenzo’s offers free valet parking (beginning at 5 p.m.) and drink and bar menu specials.

Joe Riggs, left, Jonathan Tarullo at Vincenzo's.

Barkeep Joe Riggs, left, and events manager Jonathan Tarullo keep the cocktails and hors d’oeuvres coming.

Vincenzo’s is located at 150 S. Fifth St. But you knew that.

Previous Insiders Meetup guests include:

Keith Starling, commercial leasing and marketing manager at America Place Business Park in Jeffersonville.

Ted Smith, chief of economic growth and innovation at Louisville Metro Government.

Gill Holland of The Green Building fame, and Nancy Church, executive director of the Kentucky U.S. Green Building Council

Pip Pullen, XstremeMedia/Mightily, and Jason Falls, CafePress, on social media

Residential real estate experts Jay Gulick, Kentucky Select Properties, and Tre Pryor, RE/MAX Champions

Metro Mayor Greg Fischer on his local-option sales tax proposal

Restaurant developer and attorney Chip Hamm, developer of Doc Crow’s restaurant, The Comfy Cow ice cream parlors and other concepts. Hamm also is an attorney with Miller Wells

Venture capitalist Bob Saunders, who helped found XLerateHealth accelerator for digital medical startups

Mark Palmer, co-founder of Oohology digital design and marketing firm

Bill Weyland, CITY Properties Group, who has developed The Henry Clay, Glassworks building and other major downtown projects

Nicki Sibley, Poe Companies. Poe Companies currently is developing RiverPark Place and other residential projects, as well as an Aloft Hotel on Main Street

Tyler Allen, co-founder of 8664

Terry McWilliams and Justin Brown, Real Estate Venture Exchange co-founders

Shine Contracting partners Matt Gilles, Gregg Rochman and Jonathan Bevan

Insider Louisville sports guru Mark Coomes

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