The CivitasNow team | Courtesy of Scoppechio

Scoppechio, Kentucky’s largest independent ad agency, has acquired a majority stake in CivitasNow, an experiential marketing firm based in Columbus.

Terms of the deal were not disclosed.

“CivitasNow is the first acquisition made since we became Scoppechio three years ago,” Kate Gray, Scoppechio’s marketing director, told Insider via email. “Our plans for expansion are driven by our business model and the needs of our client portfolio. We do feel that our network and market presence will expand beyond its current profile over the next 24 months. We can’t comment more specifically on our acquisition plans beyond that at this time,” Gray said.

CivitasNow most recently worked with Scoppechio on the Kentucky MegaViewer for the Kentucky Tourism campaign, a giant replica of a toy View-Master with scenes from across the commonwealth, which first set up in Times Square and has since traveled to other locations.

Clients of CivitasNow include Major League Soccer, Brown-Forman, Amazon, Express and Smart Columbus.

In a press release, Scoppechio CEO Jerry Preyss said: “Scoppechio works from an omnichannel point of view in the way we serve our clients. As such, we look at marketing from paid, owned, earned and experiential dimensions. This move with CivitasNow allows us to add an extraordinary group of talented professionals with unique skill sets to our client portfolio. We’re really excited about what the future will bring, working together.”

According to Gray, CivitasNow has 15 full-time employees and at any given time is employing an additional 10-15 for part-time contract work.

“CivitasNow has plans to hire five new full-time employees by the end of the year and intends to grow to a team of 25-30 full-time employees by the end of 2018,” CivitasNow CEO Jacob Taylor told Insider via email.

The company has been in business since 2012.

CivitasNow bills itself as “community-building outlaws” on its website.

“The Scoppechio team believes in the work we’re doing, thinks experientially, and moves at the quick pace to which we are accustomed,” said Taylor in a news release. “We are very excited about becoming part of the Scoppechio network.”

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