Brown-Forman picks new firm for its global media account

brownforman_bottlebldgBrown-Forman spends a lot on media each year, and now it’s chosen a new firm to make sure its global media presence pops.

Earlier this month, the Louisville-based spirits giant selected MediaVest as its new global media agency, according to Advertising Age. MediaVest replaces UM, which had held the account for over a decade.

This follows our Nov. 7 report about how big Brown, so to speak, had narrowed its choices down to four firms, and was in the process of getting ready to review final pitches.

There will be a lot of money going to MediaVest now. Advertising Age reported Brown-Forman spent $52 million on what it called “measured media” in 2013.

Brown-Forman is constantly in the news anyway, most recently for lowering its earnings outlook due to currency-related headwinds.

Edumedics expands Lou HQ

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Edumedics LLC is expanding its Louisville headquarters and will create 17 new jobs. Both Gov. Steve Beshear and Mayor Greg Fischer attended the Dec. 17 announcement.

According to an official release, Edumedics plans to build new on-site clinics, enhance its data structure and hire nurse practitioners, data analysts, sales directors and support staff. This expansion also will require additional office space for Edumedics HQ, which is in the Nucleus Innovation Park in Louisville.

Edumedics is another interesting health care firm, in a city that has more and more of these all the time. It was started based on the idea that employees with chronic health care problems — such as diabetes and hypertension — can eat up 75 percent of a company’s health care costs. The firm works to analyze company’s trends and provides coaching and health care management to employees with these chronic conditions. The goal is to increase medical treatment, and lower claims for service.

The firm has over 20 clients in six states, and covers over 60,000 plan members. This expansion, it’s hoped, will allow it to grow to other parts of the nation.

All this came with a little gift to Edumedics from the Kentucky Economic Development Financial Authority, which approved it for tax incentives of up to $340,000 through the Kentucky Business Investment program.

Edumedics is headed by CEO Alice Shade, who also co-founded the firm. This past June, Shade received the Ernst & Young EDGE Award for South-Central Ohio and Kentucky. The award recognizes business leaders in the pipeline to become national Entrepreneur of the Year. Shade was the only executive from Kentucky to receive the honor.

Mad*Pow expands to West Coast, opens an Oakland, Calif. office

Screen Shot 2014-12-18 at 5.45.32 PMThe Portsmouth, N.H.-based design firm Mad*Pow is expanding into the West Coast. The 14-year-old company has a Louisville office in NuLu that has tripled in size over the past two years. (IL used to share an office space with Mad*Pow, and somehow we scored some of their super trendy furniture when they vacated … so, thanks!)

“Why Oakland, you ask? The city offers just what Mad*Pow looks for in an office locale… a diverse urban location with historical significance, close proximity to music and the arts, and surrounded by amazing places to eat. Most importantly, Oakland provides us access to a vital, incredible pool of local design talent,” says founder and CCO Will Powley in a news release.

The design firm works with corporate giants like GE, Humana and Aetna. It has more than 60 employees in four locations.

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