Shred 415 is a Chicago-based fitness concept. | Courtesy of Shred 415

A Chicago-based fitness brand Shred 415 is the first named tenant in The Baxter, an apartment complex with first-floor retail space at Baxter Avenue and Broadway.

The building’s construction has faced delays — the first apartments in the more than $50 million, 260-unit development were expected to open in the second quarter of 2018 — but it only just made units available for rent, at the starting price of $991 a month of a 498-square-foot studio. Meanwhile, TRIO Commercial Property Group has put out feelers for tenants to occupy just more than 17,000 square feet of commercial space at a published rental rate of about $25 a square foot.

The first named tenant, Shred 415, will occupy a 3,000-square-foot space fronting Broadway. Franchise owner Kathleen Jones said she was drawn to the property because of the energy in the Highlands area and the number of young people and families who live nearby. Those tend to be Shred 415 clientele, Jones said.

Jones was a regular at Shred 415 in Chicago after graduating from college and “immediately became obsessed with the brand and everything it stood for,” she said.

The fitness brand, founded by Bonnie Micheli and Tracy Roemer, offers classes broken up into four 15-minute segments split between treadmill-based and weight-based activities. Shred 415 also offers childcare for kids from six weeks old to 13 years old, with a kid’s lounge containing a TV and entertainment system, books and toys.

The “motivating” and “supportive” environment allows people to work at their own pace without the intimidation factor, Jones said. “It is always tailored to a person’s fitness level.” Classes hold up to 32 people.

Jones worked in childcare at Shred 415, then at the front desk and worked her way up to director of marketing for the company before leaving that to open a franchise in Louisville where her family is from.

Right now, workers are installing a sound system and plenty of sound-proofing materials to ensure that residents above don’t hear music blasting at 5 a.m. workouts. By mid-February, Jones expects to start moving in equipment to prepare for an early March open. She is currently hiring instructors, front desk managers and childcare workers.

Hours of operation aren’t set yet but will be somewhere around 5 a.m. to 6 p.m. Jones told Insider that Shred 415 will offer 10 days of free classes and childcare for those interested in trying it out.

For details about the opening and offer, people can sign up for email updates.

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Caitlin Bowling
Louisville native Caitlin Bowling has covered the local restaurant and retail scene since 2014. After graduating from the Ohio University’s E.W. Scripps School of Journalism, Caitlin got her start at a newspaper in the mountains of North Carolina where she won multiple state awards for her reporting. Since returning to Louisville, she’s written for Business First and Insider Louisville, winning awards for health and business reporting and becoming a go-to source for business news. In addition to restaurants and retail business, Caitlin covers real estate, economic development and tourism. Email Caitlin at [email protected]