Our ever vigilant Curtis Morrison got hold of this “help wanted” ad for the Courier-Journal, an advertisement that we think reveals more than Gannett Co. Inc. really wants you to know.
That corporate isn’t all that interested in what happens at Your Hometown Newspaper.
The ad – this could be your next job, Brian Tucker! – is for president and publisher of the Courier-Journal.
Which strikes us as odd and, well, awkward, searching for a candidate for such a lofty position in the internal help-wanteds.
With a daily circulation of about 166,000 newspapers (those big pieces of paper with information stamped on them, lest you’ve forgotten in the digital age), the CJ has the largest reach in Kentucky. And since local television news viewership has plummeted even more dramatically than newspaper readership, the CJ probably reaches more news consumers than any other operation in the state.
So, with the future of this community treasure at stake, you’d think Gannett execs at the McClean, Va. headquarters would have been grooming a replacement internally for Arnie Garson, who retires March 2.
The oddest language in the ad is as follows: The Publisher will be responsible for revenue growth across multiple platforms by maintaining a strong sales organization, supporting new solutions and creating fruitful relationships with key decision makers in the local community.
“Fruitful relationships?” What is this, Leviticus 26:9? And what “multiple platforms?” We count exactly two – a newspaper, and a website. Oh, and Velocity. How could we forget.
Another odd line: Candidates with a history of building revenue are preferred.
No kidding? At Gannett?
To all this peculiar verbiage, we’d like to add: ”Candidates who have a record of walking on water and working miracles are preferred. Oh, and raising the dead. Because the CJ and all newspapers are D-E-A-D, baby!”
Here’s the CJ publisher ad in full:
President & Publisher, Louisville, KY
Employee Type: Full-Time
Location: Louisville, KY
Job Type: Media – Journalism – Newspaper, Executive, Sales
Experience: At least 10 year(s)
Date Posted: 2/6/2012
Not ready to apply?
Gannett is seeking a top performing strategic leader to serve as President and Publisher of Courier-Journal Media, in Louisville, Kentucky. The brand delivers a wide variety of products that enhance the audience experience. As the leader of this multi-media company, the Publisher will be responsible for providing leadership to local employees to ensure its performance is economically sound, editorially responsive and solution-oriented. The Publisher will be responsible for revenue growth across multiple platforms by maintaining a strong sales organization, supporting new solutions and creating fruitful relationships with key decision makers in the local community. This position oversees the development of budgets, forecasts, and contingencies. The Publisher works to align employee’s efforts locally and across a number of consolidated service centers to drive revenue growth, audience, efficiencies and customer satisfaction. The successful candidate must lead a high performing operation that can help develop and execute the long-term vision of the company.
Responsibilities: The Publisher is responsible for managing all phases of the business, to include:
Ensuring achievement of financial objectives, including revenues, expenses and operating profits; monitoring and requiring adherence to Gannett’s financial guidelines, policies and procedures.
Coordinating local personnel and key consolidated service units across the company to grow audiences and to provide quality multi-platform publishing and customer care.
Aligning local and centralized efforts through seamless communications, operational planning and budgeting, capital planning, strategic planning. Ensuring high quality standards and quality control.
Developing and monitoring the quality of products across platforms to produce operating results; initiating enhancements to support brand and produce maximum results.
Setting overall news and editorial focus that provides editorially successful products across platforms, provides leadership in local news and public service, placing the brand at the forefront in efforts to improve the quality of life of the community it serves.
Developing an advertising sales strategy that identifies opportunities for improved advertising market share, increasing advertising revenues; and developing successful customer-centric relationships.
Developing and enhancing digital products to grow revenue and strengthen the market footprint.
Providing marketing leadership that develops and builds relationships with advertisers and readers.
Engaging employees to pursue company goals with a strong sense of purpose and direction.
Bachelor’s Degree or higher.
A proven track record of performing in a senior management position for a minimum of 10 years.
A history of successful leadership, innovation and goal achievement in a multimedia company.
Candidates with a history of building revenue are preferred.