QSR Automations this week announced a partnership with OpenTable that integrates OpenTable with its DineTime application. The app allows users to make reservations, see estimated wait times and get on the waiting list at restaurants.
The chief executive says the OpenTable partnership will get the company’s restaurant customers on the well-known platform and hopefully help it expand its base.
“We have been growing like crazy and have been for years,” QSR Automations CEO, Lee Leet, told Insider. The partnership is “something to put more gas on the fire.”
QSR Automations employs about 140 people but has been adding one to two new employees a week, he said. One week this year, seven new employees started.
The partnership will allow restaurants that work with QSR Automations, such as Cracker Barrel Old Country Store and Olive Garden, to take reservations via OpenTable, which traditionally focused more on locally owned restaurants or small chains. It also will give users of OpenTable more options of where to eat.
“It makes sense; it’s a good partnership,” Leet said. “Wherever you’re looking, I think the goal for the restaurants is they want to be found and they want to have a button that says reserve or get on the waitlist.”
OpenTable users won’t be able to use the DineTime’s waitlist or wait time estimation features right away. That will be rolled out later this year.
There is no investment tied to the partnership, Leet said. “This was a company and technology and product partnership. We still have our side of this, and they still have our side.”
OpenTable seats more than 22 million diners a month in more than 42,000 restaurant customers around the globe, according to a news release about the partnership. Many of the restaurants that QSR Automations works with were among the top searched restaurants by OpenTable users but were previously unavailable.
“Diners are already actively searching for and booking more casual, everyday dining options on OpenTable, and the integration with QSR Automations will help us provide them with a greater selection of restaurants,” Christa Quarles, CEO of OpenTable, said in the release. “The integration with DineTime also further positions us to help thousands of everyday dining eateries across North America to seat more local and traveling diners.”
Although it is partnering with OpenTable, Leet said QSR Automations will begin pushing DineTime, its own consumer restaurant reservation application, more in the latter half of this year.
“It’s a chicken-and-egg thing,” he said. “You can push the app until you have more restaurants on it, and restaurants don’t want to be on it without customers.”
In addition to DineTime, QSR Automations offers management software that allows restaurants to manage tables, employee schedules and food orders. Leet said that the company works with 80 percent of the largest casual dining chains in the country; the restaurants that use its technologies seat an average of two million people a day.