A new rendering shows a very different look for Logan Street Market. | Courtesy of Logan Street Market

While Logan Street Market marches on with development of the 27,000-square-foot indoor market, the look and signage of the building have been drastically redesigned since the original renderings showed a more rustic façade trimmed with wood.

A new rendering of the building, located at 1101 Logan St., shows a more modern and sleek, blue and white building with a pair of large, painted logos. Five barn doors will still connect the market to the street during warm weather months, and the vision is the same, but the look is quite different, with a corrugated metal exterior now the plan.

The logo will be painted in white in two positions, one facing Logan Street, the other facing St. Catherine. They will be painted by Slugger City Sign Co. A mural will also be painted on one wall by local artist Wilfred E. Sieg, often known as the Art Cartel. Sieg has done several building murals around the city, including Joe Ley Antiques and Royals Hot Chicken in NuLu. The logos will flank a glass and black metal main entryway.

The roughly $2 million conversion of the space from a former candy and tobacco distribution warehouse to the public market concept began about a year and a half ago with a hoped-for completion date of fall 2018, but delays struck. The current target completion for construction is May 31, with the market opening sometime in July.

The internal structure is slowly taking shape at Logan Street Market. | Photo by Kevin Gibson

A walk-through of the massive building with Director Sarah Height this week shows, in part, that much work still needs to be done, but the skeleton of the main downstairs vendors is in place, and brewery equipment is at least partly set up.

The new look, she says, was to make it appear “more of a fun place.”

Height says the two-level structure, which will be home to more than 30 permanent vendors, a brewery, coffee shop, four restaurants and more, already has a number of vendors, but she is seeking more and also wants to find sponsors for the concept.

She noted that she would still like to get vendors selling pasta, olive oil, flowers and garden items, wine and even hot sauce, if possible.

Currently, some of the vendors are Bourbon Barrel Foods, Fond Originals, Crème de Lou, Harvey’s Cheese, Revelry and Wiltshire. One of the vendors, the Bodega, is a small grocery store carrying staples like bread, milk, eggs and other sundries.

Madeleine Dee of Fond was named resident chef at the market. Meanwhile, the brewery, Wild Hops, holds a 15-barrel brewhouse and will be complete with a bar.

The market is a project by Mike Safai of Safai Coffee, and Safai will have a coffee shop and an on-site roastery. Safai has said Logan Street Market was inspired by Pike Place Market in Seattle.

“People who haven’t been to a public market have a hard time picturing it,” Height says.

In addition, a year-round farmers market will be held every Wednesday and Sunday, spilling onto a portion of St. Catherine when the weather cooperates. One corner of the market will hold a small, interactive play area for children.

Throughout Logan Street Market, which essentially takes up the entire 1000 block of Logan, there will be seating, indoor and out, on both levels. Upstairs seating will be positioned to overlook the central marketplace. In addition, there will be what Height referred to as a “fresh air hall,” separating the sidewalk from first-floor vendors. Windows and restrooms also will be added upstairs this week.

The original vision for the market’s exterior was more rustic. | Courtesy of Logan Street Market

In a back corner of the first floor, a small room has been set aside for an art gallery. The space has a garage door so that it can be open during farmers market days and anytime when weather allows.

Height says the market will likely hold several soft open events before officially opening to the public. While July is the target, no specific date has been announced.

Height says the buzz around the surrounding Shelby Park neighborhood is growing. Several houses on Logan, she says, are being renovated, and businesses are starting to open. The neighborhood is already home to Great Flood Brewing’s production brewery, Idlewild Butterfly Farm, Red Top Hot Dogs, Scarlet’s Bakery and others. BAREfit Adventure Training also shares the building with Logan Street Market.

“I think the community is excited,” Height says. “Shelby Park is definitely behind us.”

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Kevin Gibson
Kevin Gibson tackles the 3Rs — retail, restaurants, real estate — plus, economic development. He loves bacon, loathes cucumbers and once interviewed Yoko Ono. Check out his books, “Louisville Beer: Derby City History on Draft” and “100 Things to do in Louisville Before You Die.” He has won numerous awards for his work but doesn’t know where most of them are now. In his spare time, he plays in a band called the Uncommon Houseflies. Email Kevin at [email protected]