Welcome to the Nov. 24 Monday Business Briefing.

This is your private business intelligence briefing with Insider Louisville staff and contributors vetting tips collected during the past few days, hours and minutes before we post.

We’ve got some good news, like a local ad agency scoring big, and some bad news, like a big online retailer continuing its downward slide … and lots more biz news in between.

VIA Studio nabs Computershare account

jason clark
Jason Clark keeps a lot of balls in the air

It’s been a big year for Louisville advertising firm VIA Studio. First, the growing company completed a stunning renovation of its new digs. Now the firm has nabbed a new client that proves they’re on the move: new-kid-in-town Computershare.

Computershare recently announced it will work out of Meidinger Tower and that it will open for business April 1, 2015.

Computershare plans to have a sizable presence in Louisville, with 250 people working here, eventually.

We spoke with Jason Clark, the CEO of VIA Studio, to learn more about what VIA is going to do.

He said the deal was signed two weeks ago, and they are going to construct a digital human resources tool for Computershare. He couldn’t go into too many details about what this might entail, but did say it would aid in the employee on-boarding process for Computershare.

“It will track employees from being a potential employee … through the offer and hiring,” he said. He added this is necessary as Computershare is new to town and has to hire a lot of people in a relatively short period of time.

“HR can be confusing for new employees,” he added, saying the work VIA does will help familiarize new employees with Computershare’s culture.

According to Clark, it says a lot about Computershare that it sought a local firm to do this work. He added Computershare also sought a local photographer to take pictures, versus going with someone the corporation had used at its headquarters.

This is a feather in VIA’s cap, and this account will be one of the larger ones at the 15-employee firm.

Kiva City Louisville launching today 

Screen Shot 2014-11-21 at 2.05.08 PMKiva City Louisville will bring zero percent interest crowd-funded loans to entrepreneurs in Louisville. The initiative launches today and is specifically designed to aid those looking to start or expand a small business.

Through the program anyone can lend $5 or more to entrepreneurs of their choice on kiva.org/louisville. It’s also a partnership between Kiva Zip, Mayor Greg Fischer’s Office of Civic Innovation, and other local groups.

Starting on Nov. 24, every dollar loaned to an entrepreneur will be matched, up to a total of $85,000.

The initiative officially launches at 10 a.m. at Honest Home at 808 E. Market St. in Louisville.

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