During the past month, Scoppechio employees have become more connected and increasingly productive, according to the marketing firm’s CEO Jerry Preyss. All thanks to a new office.
“The first day that we were here, somebody came up to me and said ‘I just had lunch with somebody that I haven’t spoken to, and I’ve been here for two years,’ ” Preyss said. “So right away, the open space and the ability to allow more interaction among people is bring people together. It’s building a greater sense of community.”
The idea behind the new office’s design, Preyss said, was to create “unconventional” spaces in which its 185 employees could work that inspired creativity and collaboration.
“We wanted to design a space where you didn’t feel like you had to be at the same place every day to do your work,” he said. Increased collaboration and better communication has led to an accelerated work pace, which is needed, he said, given the omnichannel approach Scoppechio takes to marketing.
The new 40,000-square-foot office, on the 14th and 15th floors of 400 West Market, is the antithesis of Scoppechio’s longtime former office at 437 W. Jefferson St.
“It was not a building that was reflective of what the agency’s value proposition is and where we are going,” Preyss said. “It was just a nice old building.”
The old office didn’t allow for natural light and was divided up, producing stilted communication and interaction among different departments. It didn’t scream digital savviness.
In addition to the open and varied work spaces, the other dominant design aspect throughout Scoppechio’s office is rowing. Prominently featured over the staircase is an art piece created with an authentic rowing boat crafted by George Yoeman Pocock and through the work of local artist Joel Pinkerton.
Preyss read “Boys in the Boat” by Daniel Brown, a novel about the 1936 U.S. men’s Olympic eight-oar rowing team that overcame multiple odds to win the gold medal. In the sport, he said, he recognized business lessons.
“It’s a metaphor for the values we have as a company, as an agency. The sport of rowing more than any sport is one that succeeds only when there’s great collaboration,” Preyss said. “And plus, individual effort at the same time. The expression ‘pulling your own weight’ comes from that sport. So, it’s about individual efforts, and it’s also about having the right people in the boat.”