louisville love launchLast week we gave you a sneak peek of the Forest Giant-designed and Over-developed app Louisville Love.

And based on the feedback we’ve seen on social media, Louisvillians, you LOVE Louisville Love!

And now we’re pleased to break the news that the Louisville Love App is available in the App Store. Download the free app and start sharing the Louisville Love!

Louisville Love is the app for adding handcrafted type and iconography to photos taken in and around Louisville. It’s the love child of a marriage between the folks at Forest Giant and Aaron Marshall of Over.

Speaking of Marshall, the Cape Town, South Africa, transplant recorded a video valentine to Louisville exclusively for Insider Louisville readers:

The creators of Louisville Love ask that you hashtag your Loved-up photos with #louisvillelove so we can all share in the conversation and so that your photos can be showcased by the makers.

The Louisville Convention and Visitors Bureau and the Louisville Downtown Development Corp. sponsored the app.  The app was created in part to support and help launch a new nonprofit called City Collaborative, spearheaded by Patrick Piuma of the Urban Design Studio and urban planner Patrick Smith.

The City Collaborative website is now live. Here’s what the founders have to say about the organization:

In mid 2013, a unique team was formed that generated an instant collaborative movement. With our diverse backgrounds and admiration for our community, we instantly started working on building City Collaborative. Now that it is in motion, there is absolutely no stopping us. Our team is uniquely positioned to create solutions fast. By being small and nimble, we can embark on endeavors at an immense speed and create social good that can be seen, heard and felt throughout the community.

The Mighty Ohio

Kertis Creative made this beautiful “commercial” for Louisville Love. The next time a friend waivers about coming to visit you in Louisville, send her this video:

Celebrate the launch of the app tomorrow, Thursday, Feb. 13, at the Urban Design Studio, 507 S. Third St., from 4:30 p.m. to 6 p.m. Just in time for Valentine’s Day. The mayor is expected to swing by to celebrate with everyone involved, and DJ Sam Sneed will be spinning tracks.