IMG_1444-Coffee-open-for-blogIt’s easy to think of public relations as something that only makes sense for larger businesses: the world of press releases, PR agencies, print and broadcast media.

But, an effective PR strategy can be a powerful tool for a new business, particularly as email, bloggers and social media reduce the barriers for communicating with your audience. A sound approach to public relations can often have greater impact than paid advertising, and may be less expensive as well.

Join us at Open Coffee this Monday to hear from Suki Mulberg Altamirano, founder of Lexington PR, a boutique public relations firm that creates custom PR campaigns for a range of clients from global brands to startups. Suki and her firm help clients develop PR strategies, manage media relations, coordinate product launches and media tours, write press releases and plan media events. Born and raised in Seattle, Washington, Suki built her career between New York City and San Francisco, and now splits her time between Louisville, New York City and Seattle.

On Monday Suki will talk about how PR can help early-stage companies create awareness and communicate effectively with customers and strategic partners. An important part of an early PR strategy includes using web, email and social media effectively.

Bring your own questions to add to our list:

  • What does “public relations” mean for an early-stage company?
  • How do I decide whether to target national journalists in traditional or online media, or local media, or bloggers, or industry-specific media outlets?
  • What catches the attention of a journalist, author or blogger?
  • What are some common PR mistakes that businesses make?
  • How do I know if my PR strategy is working?
  • If I post news about my company on my website, Facebook and Twitter, do I need to issue press releases?
  • How often should I issue a press release, and to whom should I send it? Is it expensive?
  • I sent a press release to dozens of recipients – why didn’t they publish it?
  • Are there effective PR tools and techniques beyond press releases?
  • What are some free tools and resources that can help with my PR strategy?
  • What’s the connection between traditional PR and social media? What are some best practices?
  • What parts of my PR strategy can I do myself, and when should I use an outside firm?
  • How do I know when it’s time to hire a PR firm on a retainer?
  • How does my PR strategy tie into other marketing and sales activities?

See you Monday morning, and thanks as always to Heine Bros for the great coffee, and to Nucleus for letting us use the iHub.

Open Coffee
8 a.m Monday
iHub, 204 S. Floyd St.
Free parking: in the Nucleus lot between Preston & Floyd, enter from Floyd St.
Twitter: @startupLou #opencoffeelou

Bonus — Open Brunch this Sunday, March 23, at 11 a.m.

Location: Highlands Tap Room, 1058 Bardstown Road
Menu: Highlands Tap Room & Grill has a brunch buffet for $12, you can also add bottomless mimosas and Bloody Mary’s for $10.
Parking: Parking is available at the Tap Room in the rear, Spindletop beside of the grill and on the street.  All spaces are free.

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Greg Langdon is an angel investor and startup advisor in Louisville. He's a board member, advisor or investor for several early-stage companies, and works as a mentor for several accelerator programs. Greg was a member of a core team that led Efficient Networks from a venture-funded startup into a market-leading position in broadband equipment, an initial public offering, acquisitions of several smaller firms, and subsequent acquisition by Siemens AG.

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