If you were at the Venture Sharks final competition three years ago, you might remember Brandon Powers pitching an idea for an Internet-based service called ReLensMyFrames. The idea was that people would ship their eyeglasses to him, and he’d install new lenses into their existing frames. A finals judge asked what share of the company he’d be willing to give up in exchange for the $5,000 cash prize, and he replied, “not much – we’re bootstrapping the business and don’t really need the cash.”
He didn’t win that day.
But, that business not only survived – it’s thriving. Today it’s know as LensFactory, and is seeing steady growth in revenue. Brandon has developed a marketing strategy for LensFactory that uses a combination of online advertising and social media to drive its business. On Monday, Brandon will tell us a little more about LensFactory, and he’ll talk about what has worked and what hasn’t in the process to continually increase revenue and profitability. We’ll learn about:
- How LensFactory identifies the types of customers it wants to target.
- How they use paid advertising and social media to attract customers.
- Metrics they measure to gauge the success of marketing campaigns.
- How they work to continually lower their cost of customer acquisition, and to increase their revenue per customer.
Brandon will have a few slides to illustrate key principles, but come prepared with your questions. It’s a great opportunity to learn more about how a quantified approach to online marketing can help grow a business, whether it’s web-based or not.
Open Coffee Louisville
8 a.m. Monday
iHub, 204 S. Floyd Street, Louisville, KY 40202
Free parking: in the Nucleus lot between Preston & Floyd, enter from Floyd St.