Screen Shot 2015-11-18 at 12.49.39 PMRed e App, a local mobile communications platform company, commissioned Edison Research to conduct what they believe to be the the first independent, quantitative survey of American hourly workers.

Red e App allows hourly workers to communicate with their companies and each other on a secure mobile platform. Need to swap out a shift? Post it on Red e App rather than on a company bulletin board.

“More people are equipped with digital devices than ever before, but companies are not embracing hourly workers and providing them with modern methods of communications and engagement,” said Jonathan Erwin, CEO of Red e App. “And the research demonstrates the resulting loss manifests itself in morale, productivity and profitability.”

Obviously the survey was conducted as a service to their clients and potential clients, but “Profile of the Hourly Worker” is interesting and yields statistics that might surprise. Including:

  • 45 percent of hourly workers have at least a four-year degree
  • 20 percent have worked for the same company for more than 10 years
  • 84 percent own a smartphone
  • 81 percent are on Facebook and 51 percent of them access it several times a day
  • 50 percent text several times a day
  • 50 percent have a work-supplied email address
  • 6 percent communicate with their employer through Facebook groups

The entire 22-page e-book is available for free here.

Edison Research conducted 1,099 online interviews of hourly workers in the United States this summer. According to Edison, “The resulting data was weighted by gender and race to match U.S. Census hourly worker demographics. The data was then weighted by education to match U.S. Census data on full-time and part-time workers.”

Edison Research is located in Somerville, N.J. Some of their clients include USA Today, Google and Disney.

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