Craig Greenberg is now president and CEO of 21c Museum Hotels. | Photo by GLINT Studios

21c Museum Hotels president Craig Greenberg has now tacked on the title of CEO.

The announcement came in a press release Tuesday that Steve Wilson, co-founder of the unique boutique art hotel chain, will take a step back from the business. Wilson will remain chairman of 21c Museum Hotels in an advisory capacity, helping to develop the brand and expand its contemporary art collection.

He opened the first 21c on West Main Street in Louisville in 2007 with his wife, Laura Lee Brown. Today, the brand has seven boutique hotels and eight chef-driven restaurants across the United States, and it employs more than 1,000 people.

“Laura Lee and I had a vision for a redevelopment effort that could also provide greater access to contemporary art in our hometown. Since those early days, the company has experienced rapid growth, always maintaining contemporary art and genuine hospitality at its core,” Wilson said in the release. “Craig has played a vital role in 21c’s development since the beginning, and we know the company is poised for continued success under his leadership.”

Under Greenberg, 21c is expected to see continued growth. The company is opening a hotel and restaurant in Kansas City, Mo., next year and has other potential locations in development.

As president and CEO, Greenberg will manage all aspects of the company’s portfolio and provide daily guidance related to 21c’s direction and goals.

“I feel privileged to have been a part of 21c since its inception, and I’m humbled to take on this new role,” Greenberg said in the release. “Laura Lee and Steve’s vision, courage, and commitment have certainly benefitted so many of us – locals and travelers alike, artists, and 21c teammates. I look forward to carrying their vision forward into this next phase of the company’s growth and continuing to work with them in this new capacity.”

Prior to working for 21c, Greenberg was an attorney with Frost Brown Todd. He currently serves on the boards of directors for Republic Bancorp and ISCO Industries.

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Caitlin Bowling
Louisville native Caitlin Bowling has covered the local restaurant and retail scene since 2014. After graduating from the Ohio University’s E.W. Scripps School of Journalism, Caitlin got her start at a newspaper in the mountains of North Carolina where she won multiple state awards for her reporting. Since returning to Louisville, she’s written for Business First and Insider Louisville, winning awards for health and business reporting and becoming a go-to source for business news. In addition to restaurants and retail business, Caitlin covers real estate, economic development and tourism. Email Caitlin at [email protected]