Kentucky Distillers’ Association President Eric Gregory called it an “elite bourbon fantasy camp.”
Mayor Greg Fischer said “it will be a bourbon lover’s dream and an unforgettable adventure you’ll never forget.”
Yesterday the KDA and Mayor Fischer announced an exclusive four-day bourbon showcase to celebrate the 50th anniversary of Congress declaring bourbon “America’s only native spirit.”
The “Kentucky Bourbon Affair” is an exclusive event for “highly-motivated, affluent fans” of bourbon, said Joe Fraser, the new chair of the KDA board and VP of operations at Heaven Hill Distilleries.
The event will be held from May 14-18 in Louisville and at eight participating distilleries: Bulleit, Four Roses, Heaven Hill, Jim Beam, Maker’s Mark, Town Branch, Wild Turkey and Woodford Reserve.
Only 50 “golden tickets” will go on sale today, Jan. 14, at noon. According to the Bourbon Affair website, these $1,350 tickets offer the following perks:
- First priority to reserve five distillery tours of your choosing, with personal concierge service to help plan your trip;
- Tickets to the opening and closing events, including access to private tastings, legendary icons of the industry and other surprises;
- Early access to special evening and VIP events before they go on sale to the general public (to be announced);
- A Kentucky Bourbon Affair customized trip-tik and swag-filled toolkit to make the most out of your experience; and
- Personalized assistance with sponsor hotels and accommodations so you’ll have a convenient and cool place to stay.
Over the next few weeks, a limited number of tickets for individual events will go on sale. These tickets will range from $100 – $200 each.
Experiences are expected to be highbrow and immersive. According to the event website, events will include opportunities to:
Blend your own small batch Bourbon… Train your palate with culinary pairings from award-winning chefs… Hang in your favorite distiller’s man cave… tour distilleries never before opened to the public… sample from the very first barrels of hand-crafted brands… hear family histories, and a few tall tales, from the Bourbon barons themselves… and relish a few eccentric surprises that might require you to sign a waiver, but you’ll cherish the memories for a lifetime.
“It’s the perfect combination of today’s bourbon lifestyle,” said Mayor Fischer. “Legendary distilleries by day, urban bourbon by night.”
This is bourbon tourism taken to another level, or as Gregory said “taken to another proof.”