The international organization hosts a trade show for trade show professionals. | Courtesy of IAEE Facebook

The International Association of Exhibitions and Events will host its annual meeting, Expo! Expo!, in Louisville in December 2020, Louisville tourism officials announced Friday morning.

IAEE is a global organization for exhibition and event industry professionals, and its annual meeting is a trade show for trade show professionals, during which they can talk about industry trends and new technology.

Expo! Expo! will have an estimated economic impact of $2.5 million, with as many as 2,500 industry professionals expected to attend, according to the Louisville Convention & Visitors Bureau. The majority of attendees are exhibition organizers.

Louisville CVB officials have touted similar meetings as a boon for the city because not only does the event itself help businesses and generate tax revenue, it also shows attendees what Louisville has to offer. In the case of IAEE, tourism officials hope exhibition organizers decide to host their own events in Louisville.

Expo! Expo! 2020 will take place in Louisville’s Kentucky International Convention Center, which is undergoing a $207 million renovation and will reopen by June 30, 2018. The Omni Louisville, which is set to open in 2018 as well, and the Louisville Marriott Downtown will serve as host hotels.

Prior to coming to Louisville, San Antonio, Las Vegas and New Orleans will host Expo! Expo!

“We would not be able to do this without the immense transformation going on in our downtown. We will truly be able to show this group of exhibition professionals the best our city has to offer,” Karen Williams, president and CEO of the Louisville CVB, said in a news release.

This is the second industry trade show that the Louisville CVB has announced during the past two months.

Louisville also will host TEAMS ’18 Conference and Expo, an event with about 1,200 people from sports-related organizations. The event allows attendees to meet with representatives from different cities and decide where to host future sports conventions and events.

Here’s a look at the top conventions in terms of their economic impact that were held in Louisville in 2016 as well as the top events being held in Louisville this year.

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Caitlin Bowling
Louisville native Caitlin Bowling has covered the local restaurant and retail scene since 2014. After graduating from the Ohio University’s E.W. Scripps School of Journalism, Caitlin got her start at a newspaper in the mountains of North Carolina where she won multiple state awards for her reporting. Since returning to Louisville, she’s written for Business First and Insider Louisville, winning awards for health and business reporting and becoming a go-to source for business news. In addition to restaurants and retail business, Caitlin covers real estate, economic development and tourism. Email Caitlin at [email protected]