Humana is giving its customers a new way to rack up points and receive rewards through its Go365 program while also encouraging them to visit Waterfront Park.
Jake Lewellen, a national wellness executive with the Louisville-based health care company, told the board of directors for the Waterfront Development Corp. that Humana plans to install a dozen beacons with Bluetooth capability in the park. The WDC manages Waterfront Park.
Lewellen noted that they are part of Humana’s broader goal to make populations it serves healthier by 2020.
The goal is “to increase movement and activity,” he said, adding that Humana’s roughly 12,000 members in the downtown Louisville area could take advantage of the beacons. “This is just another way we want to engage the community.”
Here’s how the initiative would work: Humana plans to install small beacons in various areas of the park, including near restrooms and on the Great Lawn. The beacons will emit a Bluetooth signal, detectable within a 30-foot radius.
Customers with a Go365 account can receive points by working out, getting an annual physical, logging their sleep, taking part in an athletic event and a myriad of other activities. After the beacons are installed, they also will be able to earn points by going within the 30-foot radius of a beacon with the Bluetooth enabled on their phone, which encourages people to walk, jog or run in Waterfront Park.
Users can then redeem their points for gift cards to retailers such as Amazon, Target, Best Buy and Lowe’s, as well as water bottles, fitness trackers, Dri-FIT clothing, a Camelbak hydration pack, and other rewards.
A timeline for when the beacons will be installed wasn’t given, and it’s unclear how often customers can earn points via the beacons. Exact placement of the 12 beacons still being decided, Lewellen said.
Insider reached out to Humana for more information.