Jayla Ferrell has started a GoFundMe campaign to raise money for Kentucky Kingdom passes
Local business owner Jayla Ferrell has started a GoFundMe campaign to raise money for Kentucky Kingdom passes.

The effort to get kids to Kentucky Kingdom this summer continues, despite the Mardrian Group having to shut down its giveaway this month.

Jayla Ferrell, the owner of a kid’s clothing store in Louisville named the Little Bitty Bowtique, has started a GoFundMe campaign to raise money for more Kentucky Kingdom passes to be given away. Ferrell hated to see kids lose out on summer activities with the closing of Louisville Metro public pools.

“It’s really giving the kids less things to do,” Ferrell told Insider.

Ferrell is looking to raise $5,000 to pay for the passes. At the current discounted rate of $69.95, that would pay for about 70 passes.

In addition to Ferrell’s fundraising campaign, she’s going to pay for 10 passes herself. Ferrell said that she originally planned to buy 10 passes herself when she saw families on the news who did not receive passes at the Mardrian Group’s giveaway.

“It actually is what inspired me to do this, seeing so many people walk away without a pass,” Ferrell said.

She then decided she wanted to do more, and created the GoFundMe page, hoping that her social media followers would be able to pitch in and help her reach her goal.

Ferrell has over 40,000 followers across all her social media platforms, and her store’s Facebook page has over 2,000 likes and followers.

“Although I know I will not be able to help everyone even after this attempt it’s still better than not helping at all,” Ferrell said in her GoFundMe post.

Ferrell said she would end the GoFundMe campaign this week to get the discounted rate on the passes she buys with the donations. The current discounted rate is only available for a limited time, and the passes are regularly about $100.

Those who donate $5 or more will be entered into a raffle to win a free outfit from the Little Bitty Bowtique.

As for the Mardrian Group, they have not made any public announcement about giving away the remainder of the free passes they have. Teresa Bridgewaters, the organizer of the original signup event, previously said that the company still had about 200 more passes to give away, but she hadn’t figured out how they would give them out.