Mark Hogg, founder and CEO of WaterStep.

It started with the installation of two chlorine generator systems in Kenya in the summer of 2001.

A dozen years later, Louisville-based WaterStep’s M-100 Chlorine Generator is deployed in more than 25 developing countries and has improved hundreds of thousands of lives by providing access to safe drinking water.

Today the non-profit earned a spot on the prestigious 2013 Sustania 100 Guide, complied by Copenhagen, Denmark-based Sustania.

Sustania, which bills itself as “an innovation platform where companies, NGOs, foundations and thought leaders come together to support and work with a tangible approach to sustainability,” evaluated more than 500 nominated projects from around the world and chose the 100 it sees as the most impactful.

“Congratulations to the selected 100 solutions,” stated Erik Rasmussen, Sustainia founder. “They are true action heroes of sustainability. In each of their fields, these solutions have proved that sustainable alternatives are not only available, but also attractive, competitive and successful.

“Each and every solution gives us hope for a faster transformation to a sustainable future.”

“We knew when we were developing the M-100 that it had great impact potential in terms of its ability to save lives,” said Mark Hogg, founder and CEO of WaterStep. “To be selected among thousands of humanitarian-focused solutions as one of only a handful that will be included in the 2013 Sustainia100 Guide makes us extra proud and gives us tremendous credibility.”

Being named to the Sustainia 100 list makes WaterStep eligible for the global 2013 Sustainia Award, which annually honors the world’s most sustainable solution according to five criteria: Ready availability, positive environmental impact, financial viability, improved quality of life and scalability. This year’s award will be presented on November 7 in Copenhagen.

While locally based multinationals such as Brown-Forman Yum! Brands make the business headlines for their global operations, WaterStep is quietly beginning to gather global recognition to match its already impressive reach.

Around 875 million people wake up each morning without access to safe drinking water, thousands of whom die every day due to preventable water-borne diseases.

All told, more people die each year from water-borne disease than armed conflict. WaterStep is doing something about it right here in Louisville, Kentucky and making an impact across the globe.

Here at Insider Louisville, we reported on Hogg’s presentation at the Idea Festival Water Conference last September and Rick Redding profiled him in March.

We’ll have more later this week about their innovative business model that ensures most of their financial resources go towards cleaning water and saving lives instead of operating expenses.

Find out how to get involved by visiting their home page,

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Albrecht Stahmer
Albrecht is your typical Paraguayan-born German-American raised primarily in good ol' Louisville after moving here at the age of six. He currently calls Singapore home and has also lived and worked in New York, Miami, Hong Kong, Guangzhou and Tokyo, but is proud to call the River City his hometown. He writes on things he sees in his travels and how they relate to Louisville. In his spare time, he works as a management consultant and scours the globe in pursuit of the world's best bourbon bars.

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