Shows What I Know, Chapter 1,043: Whelp, last week I said we’d be moving on from the Papa John’s and John Schnatter saga, now in week 11, at least until another big wave happened. And then this week, they released their first big ad campaign for the post-Schnatter era, says CNN, Bloomberg and CNBC.
So I was wrong last week. And anymore, when I’m right, it’s about the wrong stuff. So that’s no good, either. Pyrrhic prognostication victory is what that is.
Anyway, the new ad from Papa John’s, called “Voices,” is designed to refocus the message from one voice, Mr. Schantter’s, to the many voices of the employees and franchisees. The 60-second spot features 24 employees and franchisees talking their Papa John’s experience.
Said Melissa A. Richards-Person, Papa John’s vice president for global brand strategy and consumer connections:
We’ve turned the page. We have the larger desire to put out into the world who we are, and what we believe in as a brand.
Here’s the spot:
The ad goes all in on inclusion and representation. Right out of the gate, one person says, “You’ve heard one voice of Papa John’s for a long time,” as another follows up with, “It’s time you heard from all of us.”
Which is step one in a broader plan to broaden the spotlight.
They’re taking that further with the branding.
AdAge says the build to a new identity could be on its way, courtesy of dumping the apostrophe from the logo. So instead of Papa John’s you’d have Papa Johns. That’s according to some late August filing’s with the U.S. Patent and Trademark Office. Here’s the potential new logo:
I get dropping the possessive to remove the idea of the guy and it being his business. But you know, if you underline the “s” you’re still emphasizing it, so I don’t think it’s going to do what you think it does.
And the TV spot does a similar thing. By calling attention to the thing I’m supposed to forget you’re reminding me of the thing you don’t want me to think about.
Don’t think about Schnatter. Don’t think about Schnatter. Don’t think about Schnatter.
Well, now I’m thinking about Schnatter.
Which brings me to the third prong. A couple of weeks ago, he launched SavePapaJohns.com. We talked about that. Well this week, Papa John’s launched a site of its own featuring the stories of Papa John’s. The TV spot is there along with progress updates and the stories of everyone not named John.
The ad goes live this weekend so won’t be long before we know if it gains traction.
Misfortune Teller: SB Nation calls back a prediction from University of Louisville fighting football Cardinals coach Bobby Petrino made this summer about life after Lamar Jackson:
I expect us to be better. I expect us to be more balanced, the ability to get more guys involved, particularly in the running game. I really like our receiving corps coming back. I really think it’s one of the strongest corps coming back.
He’s no better at predicting things than I am.
And he’s amended that, of course, at this week four news conference.
I remember saying that. ACC media days. I said, ‘I expected them to be better.’ I expect a lot of things.
You have to have high expectations. I’m looking at what we’ve got coming back and I feel good about what’s going on, but right now, we’re not obviously getting that done. So, we’ve got to regroup. We’ve got to do a better job of coaching. We’ve got to do a better job of playing.
Because so far, your Cardinals are not terribly good. I mean, they struggled last year with the best player in the game under center. They were going to struggle this year. Miraculously, they’ve only lost one of three games so far, but the two games they won were against Western Kentucky and Indiana State.
The Cardinals take on the Cavaliers of Virginia on Saturday. The Cavaliers are five-point favorites, according to Athlon. UPI says they’re going to start redshirted freshman Malik Cunningham this week, which should help. Mr. Cunningham has bailed the team out two weeks in a row. We’ll see what happens when he gets a whole game to himself.
Meanwhile, up the street in Lexington, your University of Kentucky winning Wildcats plan to wear these new helmets against the Bulldogs of Mississippi State.
Benny just posted this on his snap. We got special helmets coming this Saturday?? ? pic.twitter.com/33e6hfbPUY
— Classic KY (@KY_Clips) September 19, 2018
I try to stay optimistic and as positive as the news will let me here at mighty “In Other News …” headquarters in North Central Louisville, but I’m pretty sure I hate that helmet.
I don’t want to be too quick to judge, so I’ll get back to you on that.
Ok, upon further review, yes — I hate that helmet. It looks like the kind of logo they’d use in a movie because they weren’t allowed to use anybody’s real logo. Or a science fiction movie with a really awful future design of what they thought football would turn into envisioned by people who hate football.
Paradise Lost: The New York Times takes a long look at the University of Louisville recruiting scandal last year and its lasting ramifications on Rick Pitino and Brian Bowen in its piece: “The College Recruit and the Downfall of a Hall of Fame Coach: Should a high school star be prevented from playing college basketball because his father was accused of taking a bribe?”
That comes by way of Michael Sokolove, who wrote “The Last Temptation of Rick Pitino: A Story of Corruption, Scandal and the Big Business of College Basketball,” which comes out later this month.
The piece chronicles both the journey of Mr. Bowen from toddler learning the game from his father Brian Bowen Sr. to one of the most sought after recruits in the nation to athlete in exile. The elder Bowen is accused of taking a bribe from Adidas in exchange for the younger Bowen’s commitment to Louisville, negotiated by family friend and agent Christian Dawkins.
Unable to play college ball, Brain Bowen Jr. now plays for the Sydney Kings in Australia, hoping to get the attention of the NBA. Mr. Pitino announced the end of his coaching career while doing press for his book, “Pitino: My Story.”
The first trial of three starts on October 1 in New York. Brain Bowen is not a defendant.
Which is the thing that’s still a little perplexing for many. This exchange of money is without question a violation of NCAA rules and punishable as such. And it’s also without question an unsavory affair. But is it criminal?
That’s a question we posed when this first broke in September of last year and I guess that’s the case for prosecutors to make. We’ll find out next month.
The split is said to be amicable and she’s not shopping other agents. She’ll continue being repped but her manager, Rick Yorn at LBI Entertainment and her lawyers Steve Warren and Gretchen Rush of Hansen Jacobson Teller. Leonardo DiCaprio has that same setup with those same people and it seems to be going just fine for him.
Next up for Ms. Lawrence: “X-Men: Dark Phoenix,” set to come out on February 14, 2019. They’re currently doing a bunch of reshoots in Montreal.
Speaking of, Disney CEO Bob Iger revealed in an interview with The Hollywood Reporter that Disney and Marvel’s Kevin Feige are ready to bring the X-Men franchise into the Marvel Cinematic Universe. Here’s the excerpt:
How is Marvel going to absorb Fox’s X-Men franchise? Is Kevin Feige going to oversee everything?
I think it only makes sense. I want to be careful here because of what’s been communicated to the Fox folks, but I think they know. It only makes sense for Marvel to be supervised by one entity. There shouldn’t be two Marvels.
So Deadpool could become an Avenger?
Kevin’s got a lot of ideas. I’m not suggesting that’s one of them. But who knows?
Speaking of, part two: The highly anticipated trailer for “Captain Marvel” came out this week, starring Brie Larson and Jude Law alongside a digitally de-aged Samuel L. Jackson and Clark Gregg.
Yes, she does punch an old lady around the 1:30 mark, but I’m confident she had it coming. She could be a villainous shape-shifting alien or she could just be mouthy. Hard to say at this point.
Captain Marvel comes out on March 8, 2019.
And finally this week, and I’m a couple weeks behind here, but I was at the Fall Out Boy concert last week — don’t judge me; I don’t judge you — and during the intermission between Machine Gun Kelley and the headliner, the YUM! Center played the video for LSD’s “Thunderclouds,” which I’ve been obsessed with ever since. And on Fridays, mi obsession es su obsession, so here you go:
Just your every day story of a girl’s love for her pet rain cloud. I don’t know. But I’d watch that movie.
It’s going to be known as the song from the Galaxy commercial, but that’s just the world we live in now. Can’t be helped. LSD is a supergroup named for its members Labrinth, Sia and Diplo, so if anything sounds familiar, that’s why. Full album is due out soon; “Thunderclouds” is the third single they’ve released behind “Audio” and “Genius,” which popped out in May.
I’m going to give you those too:
See you next week.