Earlier this month, a kick-ass collaboration was announced between two of life’s best treasures: beer and music. Louisville-based Crosley Radio, a leading audio brand since the 1920s, is partnering with Dogfish Head, a nationally renowned brewery out of Milton, Del., for a 29-city mobile record store tour leading up to the 10th annual Record Store Day on Saturday, April 22.
“The partnership between Crosley and Dogfish seems entirely organic. We’re both independently owned companies with an affinity for all things local and a love for the two greatest things in the world: beer and music,” said Jason Menard, director of marketing for Crosley, in a press release. “We’re excited to begin working collaboratively with Dogfish Head to share our passions and our products with so many communities across the nation.”
The team will set out in the Crosley Cruiser next month, spreading the love of music and beer all over the country, but their first stop is right here in Louisville for two days, March 3-4.
On Friday, they’ll stop by Guestroom Records from 11 a.m.-1 p.m., Total Wine from 3-5 p.m., and then HopCat from 6-8 p.m. And on Saturday, they’ll swing by Please & Thank You from 10 a.m.-noon, Liquor Barn Middletown from 3-5 p.m., and Boombozz Pizza in the Highlands from 6-8 p.m.
Dogfish has even created a special beer for the occasion, called Beer to Drink Music to ’17, which is a tropical blonde ale. The tour will take them through Indianapolis, Nashville, Chicago, Detroit, Boston and Baltimore, to name a few, and it ends in Philadelphia on April 22.
Insider caught up with Crosley’s Menard to ask him some important questions before the tour begins. And while he’s not going on the tour himself — a mobile record store is not an ideal setting for his 3-year-old daughter Basil Hayden — he helped plan the event and is anxious to see it launch.
Menard first fell in love with Louisville when he moved here in 2009 from Vegas for a corporate job at Zappo’s. After that sold to Amazon, he took a job in New York City, and then one back in Vegas, and finally, he heard about an opening at Crosley, and that brought him back to town.
He’s glad to be back and hopefully staying put. And in the meantime, here are his important answers …
What’s the most surprising thing on your Bucket List?
I want to live in a tiny house. It may be surprising because I’m a tall dude (6-foot-7) and a tiny house would feel really tiny to me. There’s just something really appealing about not being so concerned with material things and freeing up money to be able to go on more adventures with my wife and daughter.
What poster was on your wall in junior high?
I really don’t remember having posters on my walls until my high school and college years. I grew up in Florida, so I had a bunch of surf posters on my wall since I spent a lot of time surfing with friends at Cocoa Beach. I do remember getting my first cassettes in junior high, so based on that, I probably would have had Green Day and Hootie & the Blowfish posters on the wall. Don’t judge!
If you were mayor, to whom would you give the key to the city?
I’d probably give the key to J.K. McKnight. I’ve had the pleasure of working with him for a couple of years now and he’s a super cool dude doing really awesome things in Louisville and beyond. This city wouldn’t be the same without Forecastle and the energy he brings.
What are your preferred pizza toppings?
The Crosley office is close to The Post, so we’re constantly checking what the slice of the day is. Anytime jalapeños are involved, it’s hard for me to pass up.
If you could be any age for a week, what would it be?
50 — My daughter, Basil, will be 18 years old when I’m 50, and it would be interesting to see where her interests lie and how our parenting affected her life. What colleges did she get accepted to? Is she a prima ballerina? Etc. Plus, I’m curious to see if my knees are still holding up on the basketball court.
What famous person do people say you resemble the most?
I was at The Back Door one evening (pre kid and marriage) and one person told me I look like Russell Brand while another person told me I look like Weird Al Yankovic. I did have long hair at the time and the people were pretty plastered, but those comparisons made me seriously consider getting a haircut. I personally think I look similar to “Where’s Waldo.”
Who would you most like to be stuck with in an elevator?
I’d love to be stuck on an elevator with my favorite musician, David Bazan. His music had a big impact on my life growing up, and I’d love to pick his brain.