Go bold or go home this Derby. | Photo by Mary Helen Nunn at the Historic Charles Cash House
Go bold or go home this Derby. | Photo by Mary Helen Nunn at the Historic Charles Cash House.

While the celebrities who invade our fair city this time of year usually don prim and proper Derby attire, some of the business owners on South Fourth Street want to encourage the opposite. They don’t mean throw on your overalls and head to the Infield — but maybe play with bright colors and bold patterns.

“I’m seeing bright orange and yellow for Derby this year, avant garde hats, and bold vintage pieces mixed in,” explains Olivia Griffin, milliner and owner of The Mysterious Rack, who is helping coordinate a Derby Fashion Show for the locals and by the locals on Wednesday, May 4. She’s gathered a team of neighboring stores, and they’re planning to hold a fashion show that night right down the middle of South Fourth Street from 4-6 p.m.

Models will walk down an AstroTurf runway and show off some eclectic, nontraditional apparel and jewelry — all of which you can purchase from the nearby retailers. Participating in the show are Butch Sager of Gifthorse, who will help style the models’ looks; Mary Levinsky of Block Party Handmade Boutique, who will curate some interesting looks with the help her gallery’s artists; and the folks of The New Blak and Art & Soul Beads, who will show off their handmade jewelry and dresses.

A fashion show for the locals. | Courtesy of SoFo Louisville
Go bold or go home this Derby. | Photo by Mary Helen Nunn at the Historic Charles Cash House.

“I think we’ll see this Derby season even bigger and bolder than year’s past, but mixed with a strong/soft floral detail,” says Gifthorse’s Sager in a press release.

Meanwhile, Levinsky believes, when it comes to Derby fashion, that more is more. “Derby is an excuse to be bold with your fashion choices and have fun with it. It is not a day to be modest,” she says.

The event includes “hot jazz” from the Derby City Dandies and is free and open to all. Music starts at 4, and the fashion begins at 5. It takes place on South Fourth between Chestnut and Guthrie. Derby attire is encouraged.

Work it. Own it.

[dc_ad size="9"] [dc_ad size="10"]
Sara Havens
Sara Havens is the Culture Editor at Insider Louisville, known around town as the Bar Belle (barbelleblog.com). She's a former editor of LEO Weekly and has written for Playboy and The Alcohol Professor. Havens is the author of two books: "The Bar Belle" and "The Bar Belle Vol. 2."