It’s been 16-and-a-half years since the first Tony BoomBozz opened, and while many would celebrate with a party or a Hallmark card, the local pizza chain has decided to start a signature craft beer line to commemorate the anniversary. That milestone, combined with the fact that they’ve just opened their seventh taphouse restaurant, located in St. Matthews, gave founder and CEO Tony Palombino the idea to start his own beer.
The first product, called 16.5 Hefeweizen, is now on tap at all participating BoomBozz locations. The American wheat beer is patterned after one of Palombino’s favorites, and it was brewed by the folks at Falls City Brewery. The name, of course, refers to the number of years BoomBozz has been slinging pizza.
“I’ve had the pleasure of enjoying beer from all over the world, and now I can bring the best of those tastes to BoomBozz customers,” said Palombino in a press release. “For 16 years, we have consistently worked to bring the very best food and beverage experience to our customers, and this is the next big step. Wheat beer is growing in popularity, and with 16.5 Hefeweizen, we have a fantastic locally brewed wheat beer.”
The signature line will be created from a partnership with other local and regional breweries, including Goodwood, Lexington’s Country Boy, Cincinnati’s Rhinegeist and St. Louis’ Schlafly, among others. All this week, through July 19, the 16.5 Hefeweizen is on sale for $3.99 a pint.