A new Argentinian wine has a Louisville connection.

Novus Ordo, or “new order,” had its Louisville debut last week at 21C Museum Hotel, with Louisville investor George Frazier, a Brown-Forman Corp. heir, in attendance.

Frazier and the venture’s partners  – R. Cary Capparelli, Novus Ordo president, and vintner Giuseppe Franceschini –  were on hand for the private event.

Capparelli, a Chicago-based businessman, said his and Frazier’s friendship dates back to 20 years to when they raced Formula 3 and other open-wheel classes in Europe and the United States.

Novus Ordo Holdings S.A. is based in Mendoza, Argentina, and  Franceschini talked about the region area around Mendoza, in northwest Argentina near the Chile border.

Aside from the new Malbec, which has garnered very favorable reviews including an 87 rating from Wine Spectator,  Franceschini and Capparelli talked about ambitious plans to bring a new order to the region. That plan includes introducing planting new varieties and using new wine making techniques including aging the Malbec in French oak barrels.

In addition, to the 2008 vintage Malbec, the Novus Holdings offerings include:

  • a limited edition Novus Ordo Chardonnay, aged in American oak.
  • a Novus Ordo Pinot Noir, derived from plantings of imported French grapes plants at the firm’s Valle de Uco vineyard.
  • a  Primitivo , the first from Argentina. That wine will use Italian grapes raised in soil, altitude and hot sunshine in the Valle de Uco similar to its origin in southeastern corner of Italy. The same grape varietal is are bottled as Zinfandel in the U.S.

In Louisville, Novus Ordo is available at several restaurants including Proof, Del Frisco’s and Vincenzo ‘s and several wine shops. The retail price is about $17.

Related stories: “A Malbec that Shines” (Reflections on Wine blog)