Taco Bell is testing the limits of what can be called a taco with the introduction of its latest food innovation.
The fast-food chain is testing the Croissant Taco in Cleveland, Ohio, confirmed Taco Bell spokeswoman Ashley Sioson. No word on when and if the new offering will go nationwide.
The Croissant Taco is exactly what it sounds like, a croissant shaped like a taco shell and stuffed with eggs, cheese and a breakfast meat.
And, of course, Reddit already has a thread about the possible new addition. Some commenters were on board; one suggested an A.M. Crunchwrap made with crepes.
However, a few were mystified by Taco Bell’s loose use of the term taco.
“At which point does this just become a sandwich?” one Redditor asked, while another wanted to know how it was any different than competitor Burger King’s Croissan’wich.
Taco Bell got into the breakfast game in March 2014 with the Waffle Taco and the A.M. Crunchwrap. It since has removed the Waffle Taco from its menu and replaced it with a biscuit taco.
Taco Bell is currently Louisville-based Yum! Brands Inc. most successful subsidiary, known for its ability to reach millennials through various social media campaigns. Yum! executives also have credited the introduction of a breakfast menu with giving the brand a big boost.
The chain reported a 4 percent same-store sales increase during the third quarter of this year — its six consecutive quarter of growth.
In related news, Taco Bell is offering everyone in the United States a chance to try its breakfast for free this November — that is if a baseball player in the World Series steals a base.
If a player successfully steals a base during one of the first two games, Taco Bell will give every customer one free A.M. Crunchwrap from 7-11 a.m. on Thursday, Nov. 5.
If no bases are stolen during those games, but a base is stolen during game three through seven, Taco Bell will give out free A.M. Crunchwraps from 7-11 a.m. on Tuesday, Nov. 10.
The World Series begins at 8 p.m. Tuesday, Oct. 27.