Four Roses and roses | Courtesy of Four Roses Distillery
Four Roses and roses | Courtesy of Four Roses Distillery

Bourbon makes a lot of things a little better, especially shopping for a dreaded Valentine’s Day gift. Once again, Four Roses Bourbon has partnered with Nanz & Kraft Florist in St. Matthews to bring last-minute shoppers the Four Roses Flower Hour on Friday, Feb. 12.

Think of it as a happy hour held at a flower shop. There will be complimentary appetizers, a silent auction, bourbon tastings and a chance to rub elbows with Four Roses’ new master distiller, Brent Elliott. Also, the first 100 guests will receive a special gift from the bourbon company.

The "Go Red for Women" bouquet | Courtesy of Nanz & Kraft
The “Go Red for Women” bouquet | Courtesy of Nanz & Kraft

To sweeten the pot even more, all proceeds go to the American Heart Association. Nanz & Kraft also will have prepared flower arrangements — called “Go Red for Women” — in which $10 from each will be donated to the cause as well. Last year, Flower Hour raised more than $3,000 for the AHA.

“We look forward to this event very much each year,” said Matt Rountree, communications director for American Heart Association, in a press release. “Heart disease is the leading cause of death for both men and women, so it means a great deal to us to partner with Four Roses Bourbon and Nanz & Kraft to raise awareness about heart health, and much needed funds for our community.”

Silent auction items include limited edition bottles of Four Roses (Hint: if you win, have Elliott sign them), flower bouquets and even a hotel package at Marriott Louisville East.

The ninth annual Four Roses Flower Hour runs 5:30-8 p.m. on Friday, Feb. 12, at Nanz & Kraft, 141 Breckenridge Lane. A minimum donation of $10 is required, and you’re encouraged to wear red to celebrate both the holiday and heart health awareness.

Sara Havens
Sara Havens is the Culture Editor at Insider Louisville, known around town as the Bar Belle ( She's a former editor of LEO Weekly and has written for Playboy and The Alcohol Professor. Havens is the author of two books: "The Bar Belle" and "The Bar Belle Vol. 2."