For many years now, downtown Louisville has continued to thrive with the addition of more and more hotels, restaurants, performance venues, bourbon distilleries, cocktail bars … the list goes on and on. Most of us who work downtown have witnessed the progress firsthand, but there are some in the community who may not venture downtown often.
The Louisville Downtown Partnership would like to help spread the word of all the new development, and they’ve set that word to music. The “I Go Downtown” music video — filmed by Antonio Pantoja and directed by Wil Heuser and Lauren Argo — will premiere Wednesday at Fourth Street Live and feature a who’s-who of local musicians, artists, celebrities, politicians and more.
Jeanne Hilt, director of marketing and communications for Louisville Downtown Partnership, says the idea for the video came after a conversation with Heuser, who runs the local comedy website The Loup.
“Our conversation really got me thinking about how our downtown is transforming before our very eyes, and many locals may not actually realize it,” she says. “I wanted to come up with an upbeat and positive way to promote all of the exciting development taking place downtown.”
The video was filmed over a two-month period this summer and features everyone from Terry Meiners, Ben Sollee and Barbara Sexton Smith to Teddy Abrams, Jecorey “1200” Arthur and players from the Louisville Bats and Louisville City FC.
(Even this writer makes a brief cameo, but she will not be quitting her day job anytime soon.)
The video was shot in numerous downtown locations to show off both old and new venues, parks and businesses. Heuser wrote the lyrics to the song, and the Louisville Downtown Partnership is pushing a social media campaign that’ll create the #IgoDowntown hashtag.
“This is LDP’s love letter to downtown, celebrating everything that is unique, exciting and vibrant about the city,” says Hilt.
The video will premiere on Wednesday, Nov. 15, at a launch party held at Fourth Street Live from 5-6 p.m. Many of the arts groups who appear in the video will attend, including CirqueLouis, Squallis Puppeteers, The Louisville Leopards and more. The event is free and open to all.