Restaurateur Jeff Ruby really wants NKU to defeat the Wildcats in the NCAA Tournament. | Image via WLKY

Story by WLKY News

Cincinnati-based restaurateur Jeff Ruby has promised to buy a steak dinner for every Northern Kentucky University undergrad student if the No. 15 seed Norse upset the No. 2 seed Kentucky Wildcats on Friday.

This marks NKU’s first appearance in the NCAA Tournament in just their first year of Division I eligibility, and Ruby wanted to recognize the achievement.

The dinners can be redeemed at any of Ruby’s restaurants (there is one in Louisville and Cincinnati, among other cities).

Should the Norse topple the No. 2 seed on Friday night, Ruby estimates the cost of providing a full steak dinner to 15,000 college students may well exceed $1 million.

“Yes, this could get very expensive,” Ruby admits with a smile. “But it’s important to me to show support to our hometown organizations. NKU is a real asset to the community as they continue to produce extraordinary talented leaders for our region and beyond.”

The high-steaks game is scheduled for Friday at 9:40 p.m at Banker’s Life Fieldhouse, Indianapolis.