November is an interesting month for liquor store owners. The annual allocation of Pappy Van Winkle bourbons brings both a blessing and a curse — a blessing because, of course, the product is good and will fly off the shelves; a curse because of the nonstop phone calls, lines at the door before you open and constant questions about if, when and how many you’ll get.
Stores handle their allocations different ways, but Kroger each year opts for one of the fairest options to get Pappy to their customers. Beginning Monday, Nov. 27, anyone interested in purchasing a bottle can put their name and number into a box at any Kroger Wine and Spirits Shop. You can enter once a day through Saturday, Dec. 9, as long as you’re 21 or older.
“This is an incredible opportunity we wanted to offer our customers,” said Erin Grant, corporate affairs manager for the Louisville Division, in a press release. “Pappy is rich in lore, scandal and history. Each Kentucky Wine and Spirits Shop will only receive two of these highly coveted bottles.”
So maybe the odds aren’t great, but at least there’s a chance. Two names will be drawn at each shop at 9 a.m. on Dec. 9, and the winners have 48 hours to purchase the bottle. Kroger also isn’t releasing which year of Pappy will be at each store.
If you’re one of the lucky few who win, here’s what you can expect to pay for the bottles: $59.49 (10 Year), $69.49 (12 Year), $93.49 (15 Year), $151.99 (20 Year) and $235.49 (23 Year).