When traveling through Europe in recent years, Andrew Llewellyn continually came across street vendors hawking treats served on special waffles known as liège waffles.
It led to the inspiration for Liège and Dairy Ice Cream + Waffles, a new handmade ice cream shop that will open in Holiday Manor Shopping Center sometime this spring. Construction is about to begin on the 2,350-square-foot space, and Llewellyn expects to open in April.
All because of those waffles, which he ran across in both Bruges and Brussels.
“They’re just so tasty,” Llewellyn said. “I haven’t been able to find anything like that since I was over there, and I thought Louisville would enjoy them.”
He described them as being smaller and sweeter than the Belgian waffles most people are accustomed to, adding that they are “soft, chewy,” with a sweetness that comes in part to bits of sugar embedded in the waffle, as well as a light coating of sugar that is part of the cooking process.
In Europe, liège waffles often are served with Nutella, mousse and fresh fruit.
The ice cream that will be served on those cones will be handmade and as local as possible, and without GMOs, Llewellyn said, calling it “super premium” and adding it is “a dense product — there’s not a lot of air whipped into it. We think these factors set it apart.”
A kitchen will be added to the spacious store, with a wall near the back of the place being removed. A counter top where customers will order and watch their treats being made will leave room for just under 60 seats.
The décor will have a different sort of vibe than a traditional ice cream shop, Llewellyn said. He noted that the color scheme will be black and white, with some pink and copper.
“I didn’t want a lot of pink,” he said. In addition, the shop will feature a wall mural featuring images of waffles and ice cream, on which customers will be encouraged to write positive messages. He’ll call it the Positivity Wall, and envisions it being something like NuLu’s “Before I die, I want to …” installation.
In general, Llewellyn said, Liège and Dairy will be a different vision of what classic ice cream shops are, and it won’t end with ice cream and waffles.
The menu will include waffle sundaes, ice cream sundaes, milkshakes, ice cream sandwiches, mousse, fresh-baked goods, coffee drinks and hot chocolate.
“We provide our guests with the food they crave and a unique twist on the experience they love,” he said.
Flavors will vary, and a final list has not been set. One example Llewellyn offered up will be a Russell Stover ice cream in which boxes of mixed chocolates literally will be mixed into the ice cream blend.
“It’s like a box of chocolates,” said Llewellyn, channeling Forrest Gump. “You never know what you’re going to get. We’re just turning Russell Stovers candy into ice cream, so it’s a mystery.”
Liège and Dairy will be located at 2212A Holiday Manor Shopping Center. A soft open is slated for late March, followed by a grand opening in early to mid-April.