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Meta has been open for a whole year now and has aged into being allotted a little bit of this year’s Pappy Van Winkle bourbon for the first time, so management at the upscale bar decided to celebrate.

That’s right: Pappy Van Winkle Jell-O shots.

Meta announced that, beginning at 5:30 p.m. today, it will sell its inaugural yearly allotment of Pappy Van Winkle 15 Year exclusively by way of the Jell-O shot. We can only assume there will also be a variety of flavors from which to choose (I call lime!).

Each shot will cost $10.

An announcement on Meta’s Facebook page justifies this prank by poking a bit of fun at the annual Pappy madness that besets the world of bourbon drinkers at this time every year. As in, there’s other stuff worth drinking that you don’t have to beg, borrow and steal to get.

Jeremy Johnson
Jeremy Johnson, co-owner of Meta.

It’s a way to have a little fun with how ridiculous it’s gotten,” said Meta co-owner Jeremy Johnson, who came up with the idea. “Just because it’s expensive, it doesn’t mean it’s the best stuff on the market.”

The shots won’t be just Pappy 15 and Jell-O, however; Johnson said Meta has done plenty of high-end Jell-O shots (which seems oxymoronic, but whatever) in the past, and that Jell-O mix and straight bourbon don’t play well together. So, the shots will actually be Old Fashioned cocktails in Jell-O.

Johnson said he is willing to sacrifice “up to two” bottles of Pappy for the promotion. That, he estimates, should yield between 100 and 150 shots.

“They stretch pretty far,” he said. Of course, once the shots are gone, they’re gone for good. The rest of the Pappy allotment will be served neat or on the rocks, and Meta has Pappy 12, 15 and 20 on the shelf now. But hey, why not have a bit of fun with arguably the most sought-after bourbon on the market? People put their names in lotteries, wait in long lines and even buy Pappy on the black market.

“I have a smart-ass comment about everything,” Johnson said. “The hoops we’ve had to jump through to get just a little bit (of Pappy bourbon) is ridiculous. So this is a fun way to say, ‘Don’t forget about the other bourbons out there,’ and also to celebrate Pappy time.”

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Kevin Gibson
Kevin Gibson tackles the 3Rs — retail, restaurants, real estate — plus, economic development. He loves bacon, loathes cucumbers and once interviewed Yoko Ono. Check out his books, “Louisville Beer: Derby City History on Draft” and “100 Things to do in Louisville Before You Die.” He has won numerous awards for his work but doesn’t know where most of them are now. In his spare time, he plays in a band called the Uncommon Houseflies. Email Kevin at [email protected]