The distillery’s front will face East Jefferson Street. | Courtesy of Rabbit Hole Distilling

By the end of 2018, Louisville will have three new bourbon distilleries downtown. The first to set an official opening date is Rabbit Hole Distilling — on Saturday, May 5.

Yep, they’re joining in on the frenzy that is Derby. Because if you can’t beat the Derby madness, why not join it?

“There’s no better time to open our doors than Derby weekend in Louisville,” said Rabbit Hole founder Kaveh Zamanian in a news release. “At Rabbit Hole, we want to celebrate bourbon and the innovation involved in making this spirit come alive. This is our chance to welcome people inside our new distillery with some unconventional twists — just like those in our bourbon portfolio.”

Kaveh Zamanian started Rabbit Hole in 2012. | Photo by Sara Havens

The $15 million, 55,000-square-foot facility is located in NuLu and will connect Market Street and East Jefferson with walkways and courtyards.

It’ll also eventually include a restaurant, as well as a state-of-the-art visitor’s experience. Architect Doug Pierson has constructed a massive distillery using mostly glass and steel.

Insider took a hard-hat tour of the distillery in December while it was still under construction. Towering 65 feet high, the facility will offer breathtaking views of the city.

Rabbit Hole’s grand opening party will be invite-only and feature food by Wiltshire Pantry and cocktails by Proprietors LLC, the team behind internationally acclaimed NYC bar Death and Co. It’s being sponsored by Porsche.

With the recent opening of Omni Louisville and still two more distilleries on the way — Old Forester possibly in late May/early June and Michter’s in September — the landscape of downtown Louisville is about to get a lot more interesting. This is an exciting time, indeed.

Norton Commons is a proud sponsor of Insider Louisville's Derby content. Rest assured, this sponsorship has no effect on the planning, development or distribution of any Insider Louisville editorial content.

Sara Havens is the Culture Editor at Insider Louisville. She's known around town as the Bar Belle and updates her blog ( daily. She's a former editor of LEO Weekly and has written for Playboy and The Alcohol Professor. Havens is the author of two books: "The Bar Belle" and "The Bar Belle Vol. 2."


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