Last year, The Mocktail Project got its start with an event called “A Drink For You,” which introduced many to the concept of the nonalcoholic cocktail and also included a friendly drink competition where the mayor took home the top prize.
Designed to create a space where both cocktails and mocktails can co-exist and everyone feels included, a second Mocktail Mixer will be held Tuesday, March 12, at the Frazier History Museum featuring live music by the Lou Orleans Brass Band, food prepared by local chefs including Bobby Benjamin of Butchertown Grocery, another drink competition and, of course, both alcoholic and nonalcoholic beverages.
Louisvillian Jesse Hawkins created The Mocktail Project to encourage inclusion for non-drinkers by providing choice, eliminating unnecessary social pressures and removing societal stigmas. Before mocktails caught on, non-drinkers were relegated to ordering drinks like soda water or a Shirley Temple.
“Inevitably, it creates an inferior status, unnecessary social stigmas and uncomfortable conversations that could easily be avoided by merely offering a few tasty nonalcoholic-themed beverages that are all served in the same glass,” he told us last year. “We just want to feel included, normal.”
Funds raised during the event, which is being co-sponsored by the Kentucky Distillers’ Association, will support local recovery efforts and provide access to high-quality nonalcoholic drink options in Kentucky’s bars.
“Our industry believes alcohol should be a choice, not an expectation,” said KDA President Eric Gregory in a news release. “Making signature mocktails available alongside classic bourbon cocktails is an essential step to creating world-class hospitality experiences in Kentucky.”
This year’s competition will feature contestants from Copper & Kings, Cooper’s Craft and Rabbit Hole.
“A Drink for You” takes place Tuesday, March 12, from 6:30 to 9 p.m. at the Frazier History Museum, 829 W. Main St. Tickets are $45.